捷信诚
诚信为本 使命必达
背景:
近年来，中国劳动力市场供求态势发生了重要转变。一方面，由于持续的经济增长产生了旺盛的劳动力需求；另一方面，人口结构对劳动力市场的影响开始显现。因此，中国劳动力市场上劳动力无限供给的时代趋于结束。从劳动力市场的运行情况看，市场机制日益完善，劳动力市场环境有所改善，劳动力市场的一体化程度也在逐步提高。但由于劳动力市场转折是长期趋势的开始，因此，需要从劳动参与、人力资本积累和劳动力市场发育等方面积极地应对劳动力市场出现的新变化。
Background:
In recent years, China's labor market supply and demand situation has changed. On the one hand, due to the sustained economic growth has produced a strong labor demand; on the other hand, the impact of population structure on the labor market began to show. As a result, the era of unlimited supply of labor force in China's labor market tends to end. From the operation of the labor market, the market mechanism is perfect, the labor market environment has improved, the degree of integration of the labor market is also gradually improving. However, due to the turning of the labor market is the beginning of a long-term trend, therefore, the need to participate in labor, human capital accumulation and labor market development and other areas of the polar response to the new changes in the labor market.
洞见:
尽管劳动力市场的转折已经开始，但是从存量关系看，中国仍然是一个劳动力相对丰富、资本相对稀缺的国家，在今后扩大就业仍然是劳动力市场乃至经济发展的主要目标之一。尤其是城镇劳动力市场上失业率仍然处于一定的水平，城镇劳动参与率继续下降的局面需要通过进一步发育劳动力市场来解决。
Insight:
Despite the turning point in the labor market has started, but on the relationship between stock, China is still a relatively labour abundant, capital is relatively scarce countries in the future expansion of employment is still one of the main goals of labor market and the economy. Especially in the urban labor market, the unemployment rate is still at a certain level, the situation of urban labor participation rate continues to decline through the further development of the labor market to solve the situation.
解决:
捷信诚，名称现代大气，构思巧妙，其核心创意理念源自“快捷服务 诚信为本”。该名称紧密围绕企业在消费者心中“专业、信任”的核心定位来展开创意，符合目标受众的认知习惯,名称行业特征突出,与同行业品牌名称区隔明显，能够快速占据目标客户的心智资源，引起共鸣，充分体现了名称即本体作为命名艺术的至高境界。
Solve:
Jie Xincheng, the name of the modern atmosphere, clever idea, its core ideas from the concept of "quick service"". The name closely around the enterprise core positioning in the minds of consumers, the specialty, the trust "to start the creative and meet the target audience's cognitive habits, name industry features prominent, with the same industry brand name clearly separated, can quickly occupy the mental resources of target customers, resonate, fully embodies the name Ontology named as the supreme state of the art.
