邦悦命名
礼仪之邦 大美之悦
项目背景
韩国著名旅游资讯门户网站委托先知服务为其进行中文名称的命名服务，并希望借此帮助网站迅速打开中国市场进而获得广泛的受众群体。尽管该网站在韩国境内具有十分强大的影响力，但在中国国内市场，该网站认知度并不高，先知的首要任务就是为其进行清晰的市场定位，并量身打造一个中文品牌名称。
South Korea's leading travel information portal service commissioned Wevin to carry Chinese names naming service, and would like to help the website to quickly open the Chinese market and then get a wide range of audiences. Although the site in Korea has a very strong influence, but in the Chinese domestic market, the site awareness is not high, the primary task is to carry out a clear market positioning, and tailor a Chinese brand name.
面临挑战
Konest 要求网站名称不仅要响亮大气，充满生活喜悦感受，更要符合网站特性，能够吸引热衷时尚和旅行的中国受众。这部分消费者都热爱生活，喜欢美好的景色和人文景观，尤其是对韩国旅游具有较强的倾向性。他们具有一定的消费能力，善于通过各种媒体搜索并掌握第一手的旅游资讯。
Konest requires site name not only to loud atmosphere, filled with the joy of life experience, but also to meet the website features to attract keen eye for fashion and travel the Chinese audience. This part of consumers love life, like the beautiful scenery and cultural landscape, especially for the Korea Tourism has a strong bias. They have some spending power, good search through a variety of media and first-hand travel information.
解决方案
通过对客户群体的深入分析，先知创意了一批符合网站特色，同时也兼具中国市场的中文名称。客户最后选择的“邦悦”，一则展现了中韩之间的美好情谊；二则渲染了旅游途中的快乐感受。名称将网站的经营宗旨包含其中，能给受众带来愉悦的身心感受，符合旅游网站的特性。先知为邦悦做的网页设计包含的内容丰富多彩，同时又突出韩国旅行中的民族特色，为消费者提供了全面而且重点突出的讯息。
Through in-depth analysis of customer groups, Wevin create a number of innovative features that fit its site, as well as both the Chinese market, Chinese name. Customers last selected "Bang Yue," a show of good friendship between China and South Korea; two rendering on a trip feelings of happiness. Name of the site's business objectives included, bring pleasure to give the audience feel physically and mentally, in line with the characteristics of travel sites.The web design made by Wevin contains rich content, while highlighting South Korea travel in the national characteristics, to provide consumers with a comprehensive and focused message.
