依岩命名
定位198米有玄武盐矿泉水
康师傅、农夫山泉、哇哈哈、乐百氏、怡宝等饮用水在全国范围内掀起一幕幕争夺战，将国内饮用水市场不断细分。某企业委托先知为其即将推出的一款新的饮用水做品牌咨询，通过对饮用水市场的分析调查，先知认为，只有突破瓶颈，寻求品类区隔，走出差异化道路才能为新品牌的发展寻找新的方向，首先要做的就是品牌定位。
Master Kong, Nongfushangquan, Wow haha , cestbon such as drinking water set off a nationwide battle scenes, the domestic water market segmentation. A company commissioned by the Prophet for its upcoming launch of a new drinking water do brand consulting, through the analysis of drinking water market survey, the Wewin that only break through the bottleneck, seeking category segmentation, out of the difference road to the development of a new brand looking for a new direction, the first thing to do is brand positioning.
品类定位之根本是洞察和占领消费者心智空间，既然是“洞察”和“占领”，那么需要更深刻的去了解消费需求和竞争状况。中国人在这两年经历了这么多次食品安全危机，健康和安全已经成了食品消费的底线，饮用水作为人们生活中必不可少的一部分，只有健康安全才能让人们放心。
Category is simply positioning insight and space occupying the minds of consumers, since it is "insight" and "occupation", then you need to go deeper understanding of consumer demand and competition. Chinese people in the past two years has undergone so many food safety crises, health and safety has become the bottom line of food consumption, drinking water as an indispensable part of people's lives, health and safety can only make people at ease.
基于此，先知提出要从概念上体现品牌的特色，经过层层筛选，最终提炼出该饮用水在地下198米有含物盐这一概念，并为其建立全国经销渠道，为其在市场中取得有利竞争机会。
Based on this, the Prophet, from concept to reflect the brand's features, carefully selected, we extracted the contents of salt the notion of drinking water in the ground 198 meters for the establishment of national distribution channels for their in achieve a favorable opportunity to compete in the market.
