华爵命名
王力集团的又一战略品牌
项目背景
中国王力集团2002年1月经国家工商行政管理总局核准变更注册，注册资金2.5亿元。集团旗下现有防盗门、室内门、进出口、机械制造、防盗锁、电动自行车、润滑油、咨询、物流等数十个跨国民经济产业，已发展成为集科研、设计、制造、销售、服务于一体的大型集团化公司。
China Wang Li Group was approved the change of registration by State Administration for Industry and Commerce in January 2002, the registered capital of 250 million yuan. Group's existing security doors, interior doors, import and export, machinery manufacturing, anti-theft locks, electric bicycles, lubricants, consulting, logistics, dozens of cross-national industry, has developed into a collection of scientific research, design, manufacture, sales and service in one large group of companies.
面临挑战
当时，中国王力集团正处于一个企业、品牌整合期，发展的需求亟待一个统领旗下所有子公司与品牌的集团名称，要求大气而极富包容性，另外需要对旗下所有业务与产品进行梳理、品牌建设，以及品牌推广。
At that time, China Wang Li Group is in the process of business, brand integration, development which needs urgently a commanding all of its subsidiaries and the Group's brand name, the atmospheric and highly inclusive, in addition to the need for all of its operations and products on the line comb, brand building, and brand promotion.
解决方案
经过双方的多次沟通，王力集团最终选定“华爵”一名，名称华贵典雅、格局大气，“爵”字极具西方贵族血统，给人以傲视天下的威严，昭示着企业欣欣向荣、财富聚集的愿景。华爵作为企业名称，传播性强，阅后很容易形成联想和记忆，无形中为企业提升积累了品牌资产。华爵数理大吉，与法人命理相合，预示名利双收，渐进向上，有大业成就。
After communication, Wang Li Group ultimately selected "China Jue" one, the name luxurious and elegant, the pattern of the atmosphere, "Jazz" character very Western aristocratic descent, gives a disdain for the world's majesty beckons thriving enterprise, the vision of wealth accumulation. China Jue as a corporate name, dissemination and strong, after reading very easy to form associations and memories, virtually for enterprises to enhance their accumulated brand equity. China Grand Mathematical down, coincide with the legal numerology, indicating fame, gradual upward, there is great cause achievement.
