缤塔咖啡
筑咖啡行业缤纷之品牌高塔
项目背景
秦皇岛餐饮有限公司是一家拥有多年经营经验且具有同行业竞争能力的餐饮服务企业。1978年中国餐饮市场总量54亿元，然后以平均20.5%的速度增长，到2007年达到1.2万亿元，以此速度推断，2018年中国餐饮市场将达到7万亿元，2020年后中国餐饮市场将达到10万亿元。
Qinhuangdao Food Co., Ltd. is a company with many years of business experience and has the same industry competitive food service companies. 1978 Chinese food market total 5.4 billion yuan, and the average growth rate of 20.5%, to reach 1.2 trillion yuan in 2007, this rate inferred that in 2018 China's catering market will reach 7 trillion yuan, after 2020, China food and beverage market will reach 10 trillion yuan.
面临挑战
秦皇岛餐饮有限公司找到先知，想要对他们的已有业务进行分析，并且深入市场进行调研，找出机会市场，对其进行业务与品牌规划和创建。先知接到这一任务后，立即着手进行市场调研与分析，全面开展工作。
Qinhuangdao Food Co., Ltd wants to analyze their existing business, and in-depth market research to identify market opportunities, its business and brand planning and creating. Wevin received this task, proceed immediately to conduct market research and analysis, a comprehensive work.
解决方案
先知经过一系列调研与分析之后得出秦皇岛餐饮有限公司可以在已有的业务之上创建一个咖啡厅品牌，以填补需求逐增而市场没有跟上的这块业务，并对其进行视觉识别设计与理念识别打造。咖啡厅的主要经营产品应该为咖啡、西餐，所以需要突出体现咖啡厅现代感，高水准。先知为其精心打造了多套方案，难于取舍之间，最终敲定品牌名称“缤塔”，象征着活力与高品位，深受客户喜爱。
After a series of research and analysis. Wevin can create a cafe on top brands for it to fill the demand by increasing the market did not keep up with this business, and its visual identity design with the concept of identification to build. Café main products should be coffee, food, so it is necessary highlights cafe modern, high standard. Wevin carefully crafted several sets of programs, difficult trade-offs between finalize the brand name "BEWETUS", a symbol of vitality and high quality, customer favorite.
