雪佛兰
进无止境
项目背景
雪佛兰作为通用汽车集团下最大的品牌，按迄今为止的累积汽车生产量计算，雪佛兰能算得上是世界上最成功的汽车品牌。目前，它在美国销售排行榜上位居第一。它的车型品种非常广泛，从小型轿车到大型4门轿车，从厢式车到大型皮卡，甚至从越野车到跑车，消费者所需要的任何一种车型，都可以在雪佛兰中找到一款相应的车型。
Chevrolet as GM's largest brand under, according to the cumulative vehicle production date calculation, Chevrolet can be regarded as the world's most successful automotive brands. Currently, it is in the U.S. sales charts in the first place. It is a very wide variety of models, from small cars to large 4-door sedan, from vans to large pickups, even from off-road vehicles to sports cars, consumers need any kind of vehicle, can be found in a corresponding Chevrolet models.
面临挑战
其市场覆盖到70个国家，曾经创下每7.2秒销售一部新车的记录。2004年雪佛兰全球销量超过360万部新车，占全球汽车当年销量总量的5%。作为通用汽车旗下最为国际化和大众化的品牌，雪佛兰拥有强大的技术和市场资源。从2005年2月起，从前的韩国大宇车型在欧洲也换上了雪佛兰的金领结，这家韩国汽车制造商也已经归属通用汽车，在它旗下有马蒂兹（matiz）、卡罗斯（kalos）、lacetti、旅行家（nubira）等一系列畅销车型。
Its market coverage to 70 countries, has reached sales of a new car every 7.2 seconds a record. 2004 Chevrolet global sales of more than 3.6 million new cars, accounting for the global automotive 5% of total sales in that year. As GM's most cosmopolitan and popular brand, Chevrolet has a strong technical and marketing resources. From February 2005 onwards, the former Daewoo models in Europe put on a gold Chevrolet bow tie, the South Korean car manufacturer General Motors has also been vested in it under which there Matiz (matiz), Carlos (kalos ), lacetti, traveler (nubira) and a series of best-selling models.
解决方案
先知命名公司受邀请，为其雪佛兰的做命名定位及形象设计、画册设计、海报设计等。由于雪佛兰是一个知名的汽车品牌，所以先知在为其做设计时，会首先考虑汽车最需要传达给消费者的信息——速度、性能和品质。整个画册呈献给受众的最直观的就是汽车奔驰起来时动感的画面与定格在那一瞬间的华丽，所以，这一款设计非常符合雪佛兰这个品牌。
Wewin was invited by Chevrolet, its doing publicity materials design, book design, poster design. Because Chevrolet is a well-known car brand, so do the design for its Wewin, it will first consider the car most of the information needs to be communicated to the consumer - the speed, performance and quality. The entire album was presented to the audience is the most intuitive Benz cars up when dynamic picture and freeze gorgeous in that moment, so this is consistent with a design of the Chevrolet brand.
