正唐命名
商业模式背后的系统价值
北京正唐投资管理有限公司专注于高成长企业，其运营特点是以诊断式服务带动伙伴型投资，围绕企业可持续发展的基础--战略规划与商业模式，以战略咨询、管控设计等管理咨询为核心业务，紧抓企业可持续发展的推手——投融资与资本运营，以投融资策划、财税顾问等投资咨询为配套服务。
Beijing Zenitop Investment Management Limited is focused on high-growth companies, and based on the characteristics of its operations driven by partner type diagnostic service investment firm basis for sustainable development around - strategic planning and business models to strategic consulting, design, management and control management consulting as its core business, clutching corporate sustainability push hands - investment and financing and capital operation, investment and financing plan, tax consultants and other investment consulting services.
投资公司，是指汇集众多资金并依据投资目标进行合理组合的一种企业组织。广义的，既包括信托投资公司、财务公司、投资银行、基金公司、商业银行和保险公司的投资部门等金融机构，也包括涉足产权投资和证券投资的各类企业。其业务范围包括购买企业的股票和债券、参加企业的创建和经营活动、提供中长期贷款、经营本国及外国政府债券、基金管理等，资金来源主要是发行自己的债券、股票或基金单位，从其他银行取得贷款，接受委托存款等。
Investment company, refers to the number of funds and pooled investment objectives based on the rational combination of an enterprise organization. Broad, including both trust and investment companies, financial companies, investment banks, fund companies, commercial banks and insurance companies and other financial institutions, investment sector, but also involved in property investment and investment in securities of all types of enterprises. Its business scope includes purchase corporate stocks and bonds, to participate in the creation and operation of business activities, providing long-term loans, operating domestic and foreign government bonds, fund management, the main source of funding is to issue its own bonds, stocks or fund units from obtain loans from other banks, entrusted deposits.
作为一家投资理财公司，命名必然要求具有正统可信赖的底蕴,其品牌设计带有吉祥的色彩，而且同时能够传达出品牌的理念。先知为正唐做的命名及设计简洁大气，寓意丰富。首先是公司名称的英文的首字母大写，其次是形象的外形犹如一个大红门，代表着富贵、吉祥、如意盈门，与此同时，我们还可以将其理解为财富之门。最后，还可以从中看出另外一个图形，即羊头兽，在古代，它有“祥”之意，也可以将其理解为行业的领头羊。
As a finance and investment company, Zenitop needs auspicious color for its image design, at the same time the brand concept must be conveyed. The deisgn done by Wevin is simple but meaningful. The logo looks like a grand palace gate which has various rich implied meaning—— good fortune, prosperity, happiness, it can also be understood as the door to wealth and reputation, which implies that it will be industry leader in the near future.
