纵迈
纵横天下，迈向未来
背景：
新公司为现代咨询企业，先知团队调研现代咨询业存在以下几个显著特征：高度职业化，注重客观性和真实性，咨询服务质量要求高，与客户保持密切合作关系。现代咨询业则是要打破过去传统的“科层制”管理，面向企业业务处理流程实施管理，并建立扁平化组织，以适应对客户和市场的快速反应。这是“系统论”思想在管理领域的应用，是对企业管理从整体上进行优化。因此说现代咨询业适应了当前知识经济时代企业管理的要求。
Background:
The new company is a modern consulting enterprise, the prophet team has the following features: highly professional, pay attention to the objectivity and authenticity, the quality of the Advisory Service is high, to maintain close cooperation with customers. Modern consulting industry is to break past the traditional hierarchy process management, business process oriented business process management, and establish a flat organization, to adapt to the rapid response to customers and markets. This is the application of "system theory" in the field of management, and it is optimized for business management. Therefore, modern consulting industry is adapted to the requirements of enterprise management in the era of knowledge economy.
洞见：
先知命名团队通过与品牌创始人的多次讨论以及对品牌理念，目标受众等多方面的深入分析解读，认为本次工作的重点应更加关注专业层面，受众诉求提升与成长，并给该品牌定位专业大气的品牌形象，帮助企业提升的高品质服务平台，因此，先知命名团队把命名重点聚焦在周正大气，并希望能找到一个内外兼具的咨询代名词。
Insight:
The prophet named team through many discussions with the brand's founder and the brand concept, the target audience and other aspects of in-depth analysis, that the focus should be more attention to the professional level, the audience demands to enhance and growth, and to the brand positioning professional air quality brand image, helping enterprises to enhance the quality of service platform, so the prophet named team focused on the name of the Zhou Zheng atmosphere, and hope to find a reference to both inside and outside .
解决：
纵迈名称释义：名称的创意原点来自于“纵横天下，迈向未来”，赋予贵地产咨询公司恒久长远的发展势头。纵迈打造出以长久旺盛，纵横天下作为目标的企业发展趋势。作为企业名称，纵迈传达出中正大气、稳重诚信，将中国广博的和文化体现得淋漓尽致。整体名称简洁大气，字形构成简单明了，易于贵司知名度和美誉度的快速传播。
Solve：
Longitudinal step name explanation: the name of creative origin from "the sun and move on into the future," give your real estate consulting firm permanent long-term development momentum. To build a strong longitudinal long, as the trend of development of enterprise target. As the name of the enterprise, vertical and step to convey a positive atmosphere, stable integrity, China's extensive and cultural embodied most vividly. The name font constitute a simple atmosphere, simple, easy to quickly spread your fame and reputation.
