迈格威取名
命名之道 源于定位 成于品牌
北京迈格威户外体育用品有限公司成立于2002年，是集专卖店、商场店为一体的户外休闲运动品牌零售公司。目前旗下拥有全球知名户外装备品牌：The North Face、 Columbia、MOUNTAIN HARDWARE、ARCTICFOX、TEVA、SIMPLE、DOLOMITE、OSPREY、Deuter、MONTRAIL、PETZL、COLEMAN、GREGORY、UVEX、MASTERS等。
Beijing Magway outdoor sporting goods co., LTD was founded in 2002, is a concentration of stores, brand stores to shop for the integration of outdoor leisure sports retail company. Well-known outdoor gear, which owns The world's brand: The North Face North Face, Columbia, MOUNTAIN HARDWARE, ARCTICFOX (fox), TEVA, SIMPLE, DOLOMITE, OSPREY, Deuter, MONTRAIL, PETZL, COLEMAN, GREGORY, UVEX, MASTERS, and so on.
北京迈格威时代户外体育用品有限公司拥有60家品牌专卖及商场店，长天户外已经跻身于北京地区最大的户外用品连锁专营商行列之中。2008年长天户外的业务领域扩展到长沙、武汉等南方省会级大城市，同样成为上述地区引领户外休闲运动品牌时尚的领跑者！公司诚邀先知为其提供企业中英文命名方案及后期VI设计。先知对户外用品行业做了细致的调研，对该行业的标杆企业进行了深入的分析，力求使迈格威与竞争对手形成区隔。
Beijing Magway Sporting Goods Co., Ltd has 60 brand specialty stores and shopping malls, long days outdoors in the Beijing area has been among the largest outdoor goods chain franchisee ranks. 2008 senior day outdoor areas of the business expanded to Changsha, Wuhan and other southern provincial capital cities, the same as the above-mentioned regions leading outdoor sports brand fashion leader! Company invites Wevin to provide enterprise English naming scheme and post-VI design. Wevin has done a detailed outdoor industry investigation, the industry benchmark for enterprise-depth analysis, and strive to make Mai Gewei differentiate from competitors.
先知命名创意的迈格威这个名称本身就颇具动感，而且这个公司起名及品牌命名还极富时尚气息，给人以年轻与活力。先知为其做的命名及设计就紧紧围绕该行业所具备的运动属性，选用了红色的户外运动人物剪影，直接传达出了体育和运动精神，美观、大方且易于识别。深受客户及消费者的好评。
Beijing Magway outdoor sporting goods co., LTD, mainly for authority institutions and enterprises and institutions engaged in NIKE, ADIDAS, Ozark, such as sports and outdoor brand of group-buying business.Magway the name itself has a kind of move feeling, but also very fashionable breath, give a person with a young, dynamic feeling. The LOGO design done by Wevinis closely around the properties of movement, chose red outdoor sports figures, directly conveys the sport and sports spirit.
