赛盛邦合
重新定义细分品牌
项目背景
赛盛邦合运动城地处永华路和裕华路交叉口的核心商业区，是集运动和户外为一体的专业综合型运动卖场，它将运动与休闲、清丽与时尚相结合，具有独特的风情，必将成为古城初夏最抢眼的亮点，也为喜爱运动生活的人们提供了方便。在这里，耐克、阿迪、李宁、361度、天伦天、探路者等知名品牌云集，消费者不出商城便可有十余种品牌选择。
Saishengbanghe Sports shop is located in the core business district of Yonghua Lu Yuhua Road intersection of sports and outdoor professional sports store, it sports and leisure, elegant and stylish combination of a unique style, will become the most eye-catching bright spot of the ancient city in early summer, and also provide a convenient for people who love sports life. Gathered here, Nike, Adidas, Li Ning, 361 degrees, Telent.Consumers can not store more than ten kinds of brand choice
面临挑战
为了提高企业识别度，树立良好的企业形象，让更多消费者认识赛盛邦合，从而扩大业务及影响，赛盛邦合委托先知为其进行品牌标识设计，要求在标识中体现运动、休闲、健康、清新等理念，并且具有较强的运用性，简单大方且便于识别与传播，基于此，先知设计对赛盛邦合进行了综合考察与分析，并提取设计元素，为其进行标识设计。
In order to improve the enterprise recognition, set up better enterprise image, widen, Saisheng entrusted the logo designs to Wewin, and wanted to embody concept such as sports, leisure, health, pure and fresh in the logo, strong utilization, simple and easy to identify and spread.
解决方案
先知命名通过对赛盛邦合的综合分析与调查，为其命名定位于提取了其运动、休闲、青春、活力的理念，logo形象设计以靓丽的黄色、蓝色、绿色为主色调，整体命名及设计充满生机与活力，拥有着积极向上的快乐因素，同时以运动着的简化人体作为图案，三人并驾齐驱，既有“三人行必有我师”的设计理念，又有“三人为众”的思想传播，体现了全民健康运动与相互学习共同进步的理念，有效的传播了赛盛邦和的理念与形象提升。
After a investigation for Saisheng,Then,Wewin ensured design idea ,such as Sports, leisure, youth, vitality. The basic color scheme is Yellow, blue, green, it's brimming with vitality , reflected the idea that “Three-line, must be my teache”. And has "three for the public," the spread of ideas, reflecting the national health movement and the concept of mutual learning and common progress and effective dissemination of the tournament Shengbang and ideas and enhance the image.
