探路者
勇敢的心
项目背景
北京探路者户外用品股份有限公司（300005，深圳）专业从事户外用品研发设计、组织外包生产、销售。公司通过品牌塑造与推广、产品自主设计与开发、营销网络建设与优化、供应链整合与管理，以外包生产、加盟与直营销售相结合的哑铃型品牌经营模式，在全国建立连锁零售网络，向广大消费者提供性能可靠、外观时尚的户外用品。
Beijing Toread Outdoor Products Co., Ltd. (300005, Shenzhen) Specializing in outdoor products research and design, organization outsources production and sales. Through branding and promotion, independent product design and development, marketing network construction and optimization, supply chain integration and management, to outsourcing of production, joined Direct sales combined with dumbbell brand business model, establish a nationwide chain of retail network, to provide consumers with reliable, stylish outdoor supplies.
面临挑战
2007年，探路者品牌被认定为“中国驰名商标”，并成为“北京2008年奥运会特许生产商”，创造了中国户外用品行业的两项唯一。2008年，公司建成了中国户外用品业规模最大、创新能力最强的研发中心，设计的三项产品荣获国内最具权威性的工业设计大奖“红星奖”。
In 2007, the Toread brand was recognized as "China Famous Brand" and the Beijing 2008 Olympics licensed manufacturers "to create the outdoor industry in China two only. In 2008, the company built the size of the outdoor equipment industry, the most innovative R & D center, the design of the three products have won the most authoritative industrial design award "Red Star Award.
解决方案
先知命名设计承担了探路者的店面设计服务。空间设计团队以探路者的品牌理念为切入点，以绿色、蓝色为主色，彰显探路者品牌“户外、探索、征服”的理念。以简洁明了的设计，传递给顾客内心的简单和宁静，追求和不懈。
Wewin assumed the Pathfinder store design services. Space design team to Pathfinder brand concept as a starting point, green, blue color, highlight Pathfinder brand "outdoors, explore, conquer" concept. With concise design, deliver to the customer a simple and inner tranquility, and tireless pursuit.
