迈盛悦合
渠道品牌定位 直击时尚高端
迈盛悦合体育用品集团正式成立于2010年9月7日，下辖四川、重庆、北京、天津、沈阳、山西、浙江、南京等8家区域性体育用品零售公司。集团目前经营的品牌包括Nike、Adidas、LI-NING、kappa、Columbia、Jack Wolfskin等国际及国内领先的体育运动品牌及户外品牌20余个，并且拥有其他众多国际品牌的经销权，其中包括PUMA、MIZUNO、VANS等。
Max Sport Union Group was formally established on September 7, 2010, and governs eight regional sporting goods retailers in sichuan, chongqing, Beijing, tianjin, shenyang, shanxi, zhejiang, nanjing and other cities. Brands operated by the group includes Nike, Adidas, LI - NING, kappa, Columbia, Jack Wolfskin and other international and domestic leading sports and outdoor brands, and many other international brand franchise, including the PUMA, MIZUNO, VANS, etc.
迈盛悦合集团将在“做缔造中国体育零售品牌的引领者”的愿景下，秉承“运动与激情”、“凝聚与融合”、“突破与挑战”、“创业者心态”的价值观，致力于打造独特的“零售+品牌”商业模式，并计划通过市场化、资本化的手段扩展更大的发展平台，迈盛悦合集团将成为各品牌公司理想的战略合作伙伴，及拥有品牌及创新零售模式最具价值的体育用品零售集团公司。
Max Sport Union Group will hold the values of "sports and passion", "cohesion and integration", "breaking through and challenge", "entrepreneur mindset" by the vision fo "building China's leading sports retail brand". It aims to create unique "retail + brand" business model, and extend greater development platform by the way of marketization and capitalization, Michael Max Sport Union Group will become the ideal strategic partner and sporting retailer with the most valuable brands and innovative retail modes.
迈盛悦和作为一家体育用品公司，必然要体现一定的运动精神，所以，先知在为其做命名和形象设计时，选用了鲜亮的草绿色，给人以清新、纯净的感觉，同时也会传达出天然、健康的生活理念。图标的形状是一个有着开口的椭圆形，颇似运动场上的跑道，而那个开口则为设计注入了一些活力和新意。图标右面的中英文名字色选用了深绿色，这样就与图标区别开来，小小的差异让画面更加的和谐统一。
As a sporting goods company, Max Sport Unionis is bound to reflect certain sports spirit, so Wevinchose bright grass green for the logo design which gives people a sense of pury and freshment, and also conveys a natural and healthy lifestyle. The whole design focuses sports spirits that the company advocates and shows what consumers care is a healthy and natural life style the products bring.
