长盛命名
创造社会化品牌的市场价值
长盛基金管理有限公司成立于1999年3月26日，是国内最早成立的十家基金管理公司之一，也是首批获得全国社保基金管理资格的六家基金管理公司之一。公司注册资本为人民币1.5亿元，总部设在北京，在北京、上海、郑州、杭州、成都设有分公司，并在深圳设立华南营销中心。
Changsheng fund management co., LTD., founded in March 26, 1999, is one of the earliest ten established fund management companies. It is one of the six fund management companies that first get the qualification for national social security fund management. Companies registered capital is 150 million yuan, the headquarter is in Beijing with branches in Shanghai, chengdu, zhengzhou, hangzhou.
公司的经营范围包括基金募集、基金销售、资产管理及中国证监会许可的其他业务，是一家为客户提供专业投资理财服务的资产管理机构。截至2011年12月31日，公司管理的公募基金资产规模逾人民币400亿元，累计分红超过人民币190 亿元。
The business scope of the company includes fund raising, fund sales, asset management and other business that approved by China securities regulatory commission. Changsheng fund is an asset management institutions to provide professional investment banking services for clients. By December 31, 2011, public funds assets managed by the company is more than 40 billion yuan and dividends are more than 19 billion yuan.
先知命名认为长盛作为一个基金管理有限公司的名称，非常贴切，因为它会直接传达给客户一种吉祥、积极的信息——长盛百年、百年长盛。这样会给客户带来信心和信任，会更加愿意与之合作。先知在为长盛基金做户外广告宣传与宣传册的时候，就考虑到其金融行业的特性，选择了简洁、理性、大气的设计风格，让人耳目一新，使受众能够在短时间内了解到公司的重要信息，符合公司的诉求。
Changsheng is a very appropriate name for fund management company, because it can directly communicate to the customer a very positive, clear information, which gives the clients confidence and trust, thus gain more cooperation. Changsheng fund in outdoor advertising and brochures are done by Wevin, the design is concise and rational, which makes readers feel everything new and fresh.
