远泰凯健
从理想到价值， 幸福相伴
当国内诸多养老地产仍停留在概念之时，远洋地产首个养老项目将正式投入运营。4月19日，远洋地产与美国最大的养老运营商Emeritus、投资商哥伦比亚太平洋签署战略合作框架协议，在北京共同开发及运营养老设施，并将涵盖远洋地产旗下诸多项目。与此同时，远洋地产第一个中美合资养老服务项目椿萱茂凯健将于2013年7月投入试营业。
When the domestic endowment real estate is still in concept, sino-ocean first pension project was officially put into operation. On April 19, sino-ocean Emeritus and America's largest pension operators, investors, Colombia's Pacific signed a strategic cooperation framework agreement in Beijing to jointly develop and operate endowment facilities, and will cover the ocean real estate owned by many projects. Sino-ocean land, meanwhile, the first joint venture of China and the United States pension services shigeru ChunXuan, kay athletes put into operational in July 2013.
多年来，在传统住宅领域积累的丰富经验，已让其意识到关注细分市场、尝试业务多元化的重要性。去年远洋地产业绩的大幅提升也表明其走出“阵痛期”，亦有资本发力非住宅业务。自2010年起，远洋地产开启“规模领先”的增长路径，业务上破冰养老地产。2012年公司成立养老地产业务发展中心，打造专业团队并启动实体项目。2013年，远洋地产正式成立养老运营管理公司，创建品牌“椿萱茂”。
Over the years, accumulated rich experience in the field of traditional residence, have the consciousness to pay close attention to market segments, experiment, the importance of diversification. Sino-ocean performance boost last year also showed that its out of "labor", also have send force to non-residential capital business. Since 2010, cosco real estate open "leading scale growth path," endowment real estate business to break the ice.
远泰凯健这个名称非常符合公司的行业属性和定位，远洋其实已经道明公司是中外合作与经营的特征，而凯健则直接体现了健康这一诉求，凯字本身有胜利的含义，意味着要在健康方面带给老人良好的服务与保障。先知命名为远洋凯健做的品牌设计充满了温情，是一对相互扶持的老人的身影，而且选用了灿烂的金黄色，让整个整个形象闪耀着丝丝温馨与关怀。先知为远洋凯健做的户外广告设计也是走了一条温情的感性路线 ，画面里祥和、幸福的家庭氛围，让人们更容易产生共鸣与认同。
The name Yonttare Meritus is very accord with the positioning and attributes of the industry, the name has the meaning of victory and health, which is a symbol of good service and for the old. The logo design is full of warmth with brilliant golden color, the outdoor advertising design done by Wevin also took a tender feeling of perceptual route, delivering the message of happiness and sweetness.
