本臻
食品行业新锐企业
背景:
据《2016年度饮料行业整体运行报告》，2016年我国饮料行业全年累计总产量18345.2万吨，同比增长1.90%；规模以上饮料制造企业实现主营业收入6429.80亿元，同比增长4.24%。《报告》分析，2016年国内饮料行业呈现了消费转变促进行业转型升级、市场消费需求总体向好、投资增速继续放缓的三大市场特征。
企业作为一个专注于经营饮用水及茶饮料的食品企业，此次命名主要为后期企业发展考量，细心经营，拓展渠道。
Background:
According to the "2016 annual beverage industry overall operation report", 2016 China's beverage industry total annual output of 183 million 452 thousand tons, an increase of 1.90%; scale beverage manufacturing enterprises to achieve the main business income of 642 billion 980 million yuan, an increase of 4.24%.in 2016, the domestic beverage industry showed a change in consumption, promote industry transformation and upgrading, market demand for the overall good, and investment growth continued to slow down the three market characteristics.
As a food enterprise specializing in the management of drinking water and tea beverage, the name of this enterprise is mainly for the consideration of the latter enterprise development, careful management and expanding channels.
洞见：
消费群体、消费理念以及消费习惯的转变，使得主流消费群体从碳酸饮料过渡到茶饮料后又过渡到包装水和健康饮料。新一代消费者对饮料口味的需求更加细化，更加标新立异。饮料行业的发展不仅是产品往高端走，更流行健康、绿色、功能性等概念。
随着居民消费需求的个性化、品质化以及“绿色发展”理念的深入人心，与品质消费、绿色消费相关的新产品将保持快速增长；新兴零售业态保持快速发展的同时，传统零售业态也在不断创新经营模式、拓宽销售渠道；产品品类结构将进一步优化，低热量饮料、健康营养饮料、凉茶饮料、植物性含乳饮料等前景良好，含乳饮料和植物蛋白饮料市场份额将表现出良好的成长性，功能饮料与健康性饮料将得到较快的发展，而碳酸饮料市场份额将进一步下降。
Insight:
Consumer groups, consumption concepts and changes in consumer habits, the mainstream consumer groups from carbonated drinks to tea drinks, and then transition to packaged water and healthy drinks. A new generation of consumers will be more refined and more unconventional in their taste for beverages. The development of the beverage industry is not only a product to high-end, more popular health, green, functional concepts.
With the popularity of consumer demand for personalized, quality and "green development" concept, new products and quality of consumption, green consumption will maintain rapid growth; new retail business to maintain rapid development at the same time, the traditional retail formats are constantly innovative business model, expand sales channels; product category structure will be further optimized. Low calorie drinks, health drinks, herbal tea beverage, plant nutrition of milk beverage and prospects of good milk beverage and vegetable protein beverage market share will be showing good growth, functional drinks and health drinks will be rapid development, and carbonated drinks market share will decline further.
解决：
介于现代消费转变促进行业转型升级，消费者更倾向于选择绿色、健康的产品，先知中国命名实验室为企业命名为“本臻”。“本”即根本，喻指本心，“臻”有达到圆满的意思，喻指企业服务完美，“本臻”寓意企业以初心为本，为消费者精选优质产品，注重产品的绿色与健康，注重服务的质量与品质，本心经营，圆满臻至。
Solution:
With the transition from modern consumption to industry transformation and upgrading, consumers are more inclined to choose green and healthy products. The Wewin naming team named the enterprise as "BenZhen"."Ben is a fundamental, signifying the conscience," Zhen "has reached a meaning, metaphor refers to the enterprise service perfect,"BenZhen "moral enterprise to the beginning of the heart, selection of high-quality products for consumers, pay attention to product green and healthy, pay attention to quality and service quality, original management, perfect to reach.
