金盛福
食品品牌的升级转型
项目背景
北京金盛福食品有限公司是一家生产、配送、销售三位一体的食品企业，有熟食、主食、快餐三种业态，设有专卖店、快餐厅并在北京家乐福、沃尔玛、超市发、物美、美廉美、京客隆、天客隆、华堂、华联、欧尚等100多家大型商场和超市均设有销售专柜。。
Beijing Jinsheng Fu Food Co., Ltd. is a production, distribution, sale trinity food enterprises, cooked food, the staple food, fast food three kinds of formats, with stores, fast food restaurants in Beijing Carrefour, Wal-Mart, supermarkets, hair, poor quality, MerryMart, Beijing Ke Long, Tiankelong, Ito-Yokado, Hualian, Auchan, more than 100 shopping malls and supermarkets, with sales counters.
面临挑战
为了扩大业务，提升企业形象，并在市场竞争中取得优势地位，北京金盛福食品有限公司委托先知为其进行包装设计，通过包装设计要展现其食品的新鲜、美味、独特的烹饪，及招牌菜品，并向消费者传达幸福快乐的理念。
In order to expand the business, enhance corporate image and competitive advantage in the marketplace position, Jinsheng Fu Food Co., Ltd. commissioned Wevin to do packaging design to show through their food fresh, delicious and unique cuisine, and signature dishes and to convey to consumers the idea of happiness.
解决方案
通过对金盛福食品有限公司及其竞争对手的前期调研，先知命名设计确立了包装的设计方案，以红色和橙色等暖色调为主色，除了保鲜、美味等因素，金盛福与竞争对手的差异化竞争优势在于“微波菜肴”，先知设计团队通过信息的主次分布来进行排版，既注重对主要优势的突出又兼顾相关信息合理的布局，专业的规划。
After preliminary investigation, Wevin established design packaging plan,warm shades of red and orange in color, Besides fresh, delicious and other factors,The differentiation with competitors competitive advantage of Jinsheng Fu lies in "microwave dishes," Through the primary and secondary distribution information for typesetting, both focusing on the main advantages of the prominent and take into account relevant information and reasonable layout, professional planning.
