伊利
国际品牌铸就品质典范
内蒙古伊利实业集团股份有限公司是中国乳业行业中规模最大、产品线最健全的企业，国家520家重点工业企业之一 ；也是农业部、国家发展和改革委员会、国家经济贸易委员会、财政部、对外贸易经济合作部、中国人民银行、国家税务总局、中国证券监督管理委员会等八部委首批认定的全国151家农业产业化龙头企业之一。
Inner Mongolia Yili Industrial Group Co., Ltd. is the largest, most robust enterprise in China's dairy industry with the most complete product line. It is also one of the National 520 key industrial enterprises, and regarded as one of the 151 national agricultural industrialization leading enterprises by the Ministry of Agriculture, the National Development and Reform Commission, the State Economic and Trade Commission, Ministry of Finance, Foreign trade and Economic Cooperation, people's Bank of China, the State Administration of Taxation, China securities Regulatory Commission and other eight ministries.
内蒙古伊利实业集团股份有限公司，是中国唯一一家同时服务于奥运会和世博会的大型民族企业。伊利集团始终以强劲的实力领跑中国乳业，并以极其稳健的增长态势成为了持续发展的乳品行业代表。伊利集团拥有液态奶、冷饮、奶粉、酸奶和原奶五大事业部，所属企业近百个，旗下有纯牛奶、乳饮料、雪糕、冰淇淋、奶粉、奶茶粉、酸奶、奶酪等1000多个产品品种。
Inner Mongolia Yili Industrial Group Co., Ltd. is the only national enterprises company in China to serve both the Olympic Games and World Expo. Yili Group has always been a strong leader China's dairy industry, and maintains a very steady growth of sustainable development, now it has become a representative of the dairy industry. Yili Group has five division——liquid milk, cold drinks, milk, yogurt and raw milk with nearly one hundred affiliated enterprises, under which there are pure milk, milk drinks, ice cream, ice cream, milk powder, milk powder, yogurt, cheese and other more than 1000 varieties of products .
伊利作为一个乳业公司的名称非常的清新、悦耳，朗朗上口，容易被识记。尽管从字面看不出特殊的含义，但却能带给人一种自然、清新、愉悦的感觉。伊利的LOGO非常的简洁明了，除了带着光泽的红色公司名称外，还有一条蓝色和绿色的弧线，恰巧构成了一个旋转的椭圆，非常的有活力和动感，让整个LOGO传达出一种积极向上、健康自然的感觉，这与公司的定位非常符合。
As a dairy company name, Yili sounds very pure and fresh, sweet and catchy, and also easy to remember. It can bring people a sense of nature, purity and pleasant feeling. Yili's LOGO is very concise, company name in the colour of shiny red makes the whole design very dynamic and conveys a sense of positive, health.
