乐自然命名
乐而忘忧 自然之魅
项目背景
永业乐自然（北京）科技有限公司成立于2010年，公司注册资金1000万，是永业集团新开发的一个产业项目。公司以"为人类送健康"为经营目标，倡导"自然而然，健康快乐"的健康理念，全力打造集健康食品、养生保健、休闲度假、智业提升于一体的永业"乐自然"健康产业。
Yongye leziran (Beijing) technology co., LTD. Was established in 2010, the company registered capital of 10 million, is a newly developed an industry yongye group projects.Company to "for human health" as the management goal, advocating "natural, healthy and happy" health concept, health food, health care, full build leisure vacation promotion,business development research, which integrates yongye "le natural health industry".
面临挑战
为了提升企业形象，扩大公司在健康产业领域的知名度，乐自然与先知达成合作协议，委托后者为其进行产品包装、空间导视设计等一系列服务，通过多次深入的沟通，先知设计根据客户的需求，将“健康、绿色、优质”做为此次项目的核心理念。
Yongye leziran health industry" as yongye health and wealth industry chain after the period of project, positioning in the high-end customer group, membership, to health services for the core members, through the use of all over the country life element of the supply base and the group itself, breeding base, healthy, green and high quality agricultural products transported to the city's homes, implements "to ensure food safety from the source" of the target, can solve the problem of "illness", achieve the goal of "send health" for human.
解决方案
先知命名为永业“乐自然”所做的命名及一系列的设计，主要围绕自然、健康这一核心，通过清新的绿色、纯净的雪白和鲜活的橙黄，来传达品牌理念，不论是产品包装，还是相关用品的设计，都给人一种清新、自然地感觉。
Wewin of yongye leziran to do a series of design, mainly with the core, natural,health, through the pure and fresh and green, pure white and fresh orange, to convey the idea that whether the product packaging, or the related products design, give a person a kind of pure and fresh, natural feel, one integrated mass, very harmonious.
