辉山乳业
传统乳业品牌的再定位
辉山控股集团是中国最大的乳制品企业之一,是中国乳业奶源品质的领军企业,产业集群涉及：良种奶牛饲养繁育、牧草种植、精饲料加工、液态乳制品加工配方乳粉及固态乳制品加工、生物菌肥、牛粪沼气发电、肉牛屠宰、乳品原料和食品化工等十余项农业产业相关业务。
Hui Shan Group is one of the largest dairy companies in China , is the leader of the Chinese dairy milk quality , industrial clusters involved: breeding cows breeding, grass planting, concentrated feed processing, liquid milk processing formula milk powder and solid more than 10 dairy products, biological fertilizer.
辉山乳业是东北地区最大的液态奶生产企业，自成立之初便致力于养好牛，产好奶。为了在乳业市场上突出重围，辉山乳业深知必须拥有一个广泛认可的品牌架构。
Huishan is the Northeast's largest liquid milk production enterprises, since its inception has been dedicated to raising good cattle, good milk production. To Win in the dairy market, Huishan knowledge must have a widely recognized brand architecture.
先知在对乳业的市场做了全面调研之后，得出辉山乳业在市场定位,命名及总体形象策划定位，于是为辉山乳业制定了一整套品牌塑建方案。全新的形象使辉山乳业液态产品生产线已经发展得较为完备，相关品牌已经深入人心，市场占有率也非常理想，目前辉山乳业已经成为区域领导品牌。
After market research, Wevin believe that Hui Shan dairy market and products have improvement of space, so Wevin developed a set of brand planning program for Huishan. Hui Shan dairy liquid product line has developed a more comprehensive, relevant brand has gained market share is also ideal,but milk products have been slow to realize the brand and scale.
