奥博森
引领环境检测新发展
背景：
环境检测是一项技术性很强的新兴行业，只是环保领域一个细小的分支，约占环保总投入的2%，“十三五”期间，专家预测国家对于环保投入会上升到每年两万亿，意味着今后几年，检测领域每年会有大概400亿的市场规模。企业作为一个环保检测领域的新起之秀，积极响应国家《2017年全国生态环境监测工作要点》，为环境保护部构建国家-区域-监测/运维机构三级质控体系做贡献。
Background:
Environmental monitoring is an emerging industry a strong technology, just a tiny branch of the field of environmental protection, environmental protection investment accounted for about 2%, "13th Five-Year" period, experts predict the country for environmental protection investment will rise to two trillion a year, means that in the next few years, the field of detection per year will be about 40 billion of the size of the market. The enterprise as an environmental testing field of the new show, a positive response to the national "2017 national ecological environmental monitoring points", make a contribution to the environmental protection department of the construction of state regional monitoring / maintenance mechanism of three level quality control system.
洞见：
伴随着“大气十条”、“水十条”、“土十条”的出台，环境治理将越来越严格化、制度化，而环境检测作为环境治理前一个必不可少的环节，也将越来越重要。同时，环境检测的实施主体也在发生着变化：政府事业单位及科研院所已经不能满足社会的检测需求，具备相关检测资质的社会机构已经成为第三方检测领域的主力军。
随着国家对环境监测行业的政策倾斜和资金投入加大，整个社会对环境问题的关注度提升，环境监测站点增加以及环境监测技术升级，环境监测行业“十三五”期间将延续前几年的行业景气度，预测，2020年环境监测行业市场规模有望突破900亿元，五年复合增速约为20%左右。
Insight:
Along with the "air ten", "ten water", "earth ten" introduction of environmental governance will be more and more strict and institutionalized, and environmental monitoring environmental governance as an essential link before, will be more and more important. At the same time, the implementation of the main environmental detection is also changing: government institutions and scientific research institutes have been unable to meet the testing needs of society, social institutions have related qualification testing has become a major force in the field of third party testing.
With the state of environmental monitoring industry preferential policies and funding to increase the whole society, the degree of concern to environment promotion, environmental monitoring stations and environmental monitoring technology upgrading, environmental monitoring industry "13th Five-Year" period will follow a few years ago the industry boom, forecast, 2020 environmental monitoring industry market size is expected to exceed 90 billion yuan. Five compound annual growth rate of about 20%.
解决：
该创意构思来源于——专业的环保检测技术服务。“奥”充分突出企业技术服务的专业性，“博森”让人联想到繁盛的森林，凸显行业属性;“奥博森”公司起名及品牌命名寓意企业以最好的技术服务客户，推动环境保护实验检测以及环境治理工程的发展进程，为环保做出一份贡献，还社会一片蓝天，共建美好家园，易于引起良好的品牌联想，占据目标顾客心智资源。该名现代、国际化，朗朗上口，易于辨识和传播。
Solution:
The idea originates from the professional environmental testing technology service. "Obama" highlights the professionalism of enterprise technology services. "bosen" brings people to the forest of prosperity and highlights industry attributes. "Ordered" the enterprise with the best technology service customers, to promote environmental protection experiment testing and the development process of environmental governance project, contributing to an environmental, society's blue sky, to build better homes, easy to cause the good brand association, occupy the mental resources to target customers. The name is modern, international, catchy, easy to identify and spread.
