龙源取名
千亿级企业的品牌革新
项目背景
中国国电集团公司是经国务院批准，于2002年12月29日成立的以发电为主的综合性电力集团，主要从事电源的开发、投资、建设、经营和管理；从事相关电力业务以及相关的投资、建设、经营和管理；自主开展外贸流通经营、国际合作、对外工程承包和对外劳务合作等业务。
China Guodian Group is approved by the State Council, on 29 December 2002 established mainly for power generation integrated Power Group, mainly engaged in the development, investment, construction, operation and management; engaged in related activities and the related investment in electricity , construction, operation and management; independently carry out foreign trade circulation management, international cooperation, foreign project contracting and labor service cooperation business.
面临挑战
本次命名的对象是一家隶属于中国国电集团公司，以发展风力发电为主，同时兼营其它可再生能源的新能源发电企业。由于是企业命名项目，因此既要鲜明体现能源行业的特征，又要与国电集团文化一脉相承。
The named object is a subsidiary of China Guodian Corporation, to develop wind power-based, while also undertaking other renewable energy sources, new energy power generation business. As the enterprise naming project, so it is necessary to clearly reflect the characteristics of the energy industry, but also with Guodian culture strain.
解决方案
先知命名为其打造“龙源”一名，不仅格局磅礴大气，且融入了深厚的国学文化理念，同时又突出了能源行业的特征。龙源，发音上口，寓意深远，具备行业“领军者”的气度与风范，形成了较强的品牌传播效应。
Wevin created "Long Yuan" , not only the pattern majestic atmosphere and profound Chinese culture into the culture of philosophy, but also highlights the characteristics of the energy sector. Longyuan, pronunciation catchy, meaningful, with the industry "leader" of the bearing and demeanor, formed a strong brand propagation effects.
