SK芮之
韩国时尚饰界
SK集团是韩国第三大跨国企业，主要以能源化工、信息通信为两大支柱产业，旗下有两家公司进入全球五百强行列。目前， SK 及其附属机构在全球拥有 30,000 多名员工、 124 个办事处和子公司。世界五百强排名第70位，年销售收入808亿美元。
SK group, South Korea's third largest multinational enterprises, is majorly engaged in energy and chemical industry and information communication, its two companies now are among the global top 500 companies. At present, SK and its affiliates have more than 30000 employees, 124 offices and subsidiaries around the world. It ranks the 70th on the global top 500 with annual sales revenue of $80.8 billion.
SK的前身为1953年成立的鲜京织物。在瞬息万变的环境中，SK战胜竞争对手，实现了三次巨大的飞跃过程。第一次是1953年至60年代，SK经历了由织物跨越到了聚酯原丝的生产。第二次是70年代到80年代，SK完成了从石油到纤维的纵向整合。90年代进军通信信息行业，应该是SK的第三次飞跃。今天，SK已然成为全球领先企业，正加快走向全球市场。
SK's predecessor——Sk fabric was founded in 1953. In a rapidly changing environment, SK defeats the rivals and realized the three great leaps in its history. The first leap was from 1953 to 60 s, SK began polyester silk production, the second in the 70 s and 80 s, SK completed vertical integration from oil to fiber, in the 90s, it entered the communications industry. Today, SK has become the world's leading company speeding up towards the global market.
先知公司为韩国SK 芮之取的名称非常的适合其产品属性，作为一个手提包的品牌名称，芮之不乏秀气典雅，因为在汉语中“芮”字有两个含义特别适合用于这样的产品，即“小巧秀气”和“草木生长”，前者给人以可爱灵巧的感觉，后者则让人觉得充满了生机和活力，不论哪一个含义用于女士手提包都非常的贴切。特别是那个点睛之笔——“之”字，令品牌优雅万分、熠熠生辉。
Wevin named the handbag as SK Ruizhi which is very delicate and elegant, the character "Rui" in Chinese means "delicate appearance" and "flourish grasses", the former gives people a sense of loveliness and smartness, and the latter means vitality, both of the meanings are appropriate for ladies handbag. The tone of the whole brand name shows an air of literature and art with elegance.
