标朗命名
晨光控股(集团)子品牌
项目背景
晨光控股（集团）有限公司是一家整合创意价值与制造优势，专注于文具事业的综合文具集团。晨光致力于提供舒适、有趣、环保、高性价比的文具用品，让人们享受使用过程并激发使用者创意。产品领域涵盖各式笔类、书包、画材、橡皮泥、胶水、橡皮、尺类、修正工具、抄本等学生文具和办公文具。
M&G is an integrated creative value and manufacturing advantages, focusing on integrated business stationery stationery group. Dawn is committed to providing comfortable, fun, environmentally friendly, cost-effective stationery, let people enjoy the process of using creativity and inspire users. Product area covers all kinds of pens, bags, painted wood, rubber cement, glue, eraser, ruler class, correction tools, transcripts and other student stationery and office stationery.
面临挑战
晨光坚持使用节能环保的材料和制造方式，担负起企业作为世界公民的责任，为全球环保事业及循环经济做出贡献。为迎合市场需求，晨光集团将涉及电子照明类产品，需要先知命名团队为其旗下电子计算器及护眼灯打造了一个全新品牌名称。
M&G insists on using energy saving materials and manufacturing methods, and take corporate responsibility as a citizen of the world for global environmental protection and recycling economy contribute. In order to meet the market demand, Chenguang Group will involve electronic lighting products, needing Wevin create a new brand name for its new products..
解决方案
先知命名为晨光集团子品牌提供的最终确定方案为“标朗”，“标朗”一方面很好的诠释出电子计算器及耳机线类产品的“生产标准”、“设计标致”，利于目标人群接受，另一方面，“标朗”将台灯的光线明朗这一特点融入品牌名称，与产品属性高度匹配，关联度极高。结合贵司整体品牌分析，“标朗”品牌文化内核与“晨光”这一深入人心的品牌理念相契合，在品牌发展策略上实现步调一致，建立起完整的品牌体系，利于公司的长远发展。
Wevin named it "Biao Lang".On the one hand, a very good interpretation of the electronic calculator and headphone cable products in the "production standards", "Peugeot Design", which will help the target population to accept, On the other hand, "Biao Lang" will clear this characteristic light lamp into the brand name, and product attributes height match, a high degree of correlation. Combined analysis of the overall brand your company, "Biao Lang" is consistent with "M&G", establishing a complete brand system, which will help the company's long-term development.
