全喜命名
定位于中国喜文化情感诉求
项目背景
陕西汉中邦德车业商贸有限公司坐落于陕西省西南部，北倚秦岭、南屏巴山，中部是美丽富饶的汉中盆地。实力雄厚，拥有完善的开发能力和制造服务体系，配有整套电动车仿真模拟测试装置，其技术水平属同行业前茅。
Hanzhong Bond Vechicle is located in Shaanxi Province in the southwest, north Qinling, Bashan Nanping, Central Hanzhong Basin is beautiful and rich. Strength, with a perfect service system development capabilities and manufacturing, with a full set of electric vehicle simulation test device, the technology level is the industry forefront.
面临挑战
公司所生产的电动自行车畅销全国各地，远销东南亚等国际市场。为了尽快能使国内消费者都骑上高品位、高质量、节能环保的电动车，公司在原有车型的基础上研发出了更加适合中国国情的新一代豪华包车，作为公司旗下又一强势电动车品牌，公司上下都寄予了该品牌很高的期望值。
The company produces electric bicycles sold throughout the country and exported to Southeast Asia and other international markets. In order to make the domestic consumers as soon as possible to ride high grade, high quality, energy saving electric cars, in the original models developed on the basis of a more suitable for China's new generation of luxury car, another strong as the company's electric vehicles brand, the company has placed the brand high expectations.
解决方案
先知为其量身打造出“全喜”这样一款喜庆、大气、现代的电动车品牌名称，英文品牌名为“GLADALL”，GLADALL由固有英文单词glad 和all 组成。随后在视觉识别上全面推动品牌升级与战略转型，并制定行业品牌标准，重点打造产品上的诚信与体验上的幸福感这两大理念定位，在成品营销方面以低成本推广强势国民品牌。
Wevin named it as "quan xi",such a festive atmosphere, modern electric car brand name.English is brand name "GLADALL", GLADALL by the inherent English words glad and all components. Subsequently comprehensively promote the brand visual identity on upgrading and strategic restructuring, and the development of industry brand standards, focusing on the product integrity and to build on the experience of happiness these two concepts positioning, product marketing to promote a strong national brands at low cost.
