固虎
优质轮胎，坚固耐用
背景：
北京安泰迪通贸易有限公司主要经营轮胎批发，作为专业的中高端轮胎批发商，目标客户面向全国各地轮胎店或是轮胎经销商，为了建设并发展自己的品牌，委托先知中国为其进行品牌命名。
Background:
Beijing Antaiditong trade Co.,ltd mainly engaged in Wholesale Tires, as a professional high-end tire wholesalers, target customers for the tire shop around the country or tire dealers, in order to build and develop their own brands, commissioned the Wevin for itsChinese brand name.
洞察：
全球轮胎企业分布在世界46个国家和地区，世界轮胎产业现已形成以大型跨国企业为主导的高度密集型产业族群，集团化、多元化和差异化已成为目前世界轮胎工业发展的一大特色。亚太市场占据主导地位，未来产能向亚太地区转移的趋势还将继续加强。轮胎产业转型升级明显加速，对设备自动化水平提出了更高的要求，中国轮胎行业加快向“以机代人”智能制造方向转型。
Insight:
The global distribution of tire enterprises in 46 countries and regions in the world, the world tire industry has been formed to large multinational enterprises as the intensive industry group, the leading group, diversification and differentiation has become a major feature of the world tire industry development at present. The Asia Pacific market dominant position, future production trend has transferred to Asia Pacific area will continue to strengthen. Upgrade significantly accelerate the transformation of tire industry, put forward higher requirements on the level of automation equipment, Chinese tire industry to accelerate the generation of intelligent manufacturing machine "the direction of the transition.
解决：
先知中国命名团队为其品牌中文名命名为固虎。“固虎”命名构思来源于“坚固、耐力强劲”。“固”即坚固之意，寓意企业产品优质卓越。“虎”即指百兽之王“老虎”，喻指本品牌轮胎耐力强劲、威力大。 “固虎”名称寓意企业产品坚固耐用，功能强如兽中之王“老虎”。此命名直截了当表达行业诉求，简洁、大方，易懂易记且读音响亮，便于快速建立口碑品牌传播。
Solution:
Wewin naming team name Guhu for Antaiditong. "Guhu" naming idea comes from strong, strong endurance. "Gu"namely strong meaning, implication enterprise product quality excellence."Hu"refers to the king of beasts" tiger ", signifying the strong brand of tire endurance. Powerful."Guhu" implies the product is strong and durable, strong function such as the king of beasts" tiger ". This name straightforward express the demands of the industry, simple, generous, easy to understand and easy to remember and easy pronunciation loud, rapid establishment of brand reputation spread.
