优辆
汽车后市场新锐品牌
项目背景:
吉林市车行天下网络科技有限公司致力于打造东三省最优质，最大的汽车综合服务平台，服务项目为：加油优惠、保险优惠、违章查缴、汽车维保、汽车洗美、道路救援、汽车配件、轮胎等。为了推动项目的进行和品牌的建设，来本公司洽谈品牌命名项目。
Background:
Jilin Chexingtianxia network science and technology limited company is committed to creating the best quality, the largest automobile integrated service platform, service project: gas concessions, insurance, confiscated illegal, car repair and maintenance, car washing, road rescue, auto parts, tires and so on. In order to promote the construction of the project and to the brand. The brand name company to discuss the project.
行业洞察:
据交管局统计，截至2016年9月，全国机动车保有量达2.8亿辆，其中汽车1.9亿辆，汽车驾驶人超过3亿人。在中国汽车保有量持续突破的同时，汽车后市场仍将保持增长势态。以主打洗车、维修保养、配件业务的汽车后市场电商平台相继融资上线。汽车用品贯穿于新车销售、售后服务、零部件销售、二手车经营等各个方面，市场十分广阔，必将成为新车产业新的利润增长点。
Insight:
According to the traffic control department of the Ministry of public security statistics, as of September 2016, the vehicle population reached 280 million, of which 190 million cars, the driver of a car is more than 300 million people. In the China car ownership continues to break at the same time, after the car market will still maintain growth momentum. To hit the car wash, maintenance, accessories business car market after the business platform have financing line. Auto supplies throughout the new car sales, customer service service, spare parts sales, second-hand car business and other aspects, the market is very broad, will become the new profit industry a new growth point.
解决方案
先知命名团队为吉林市车行天下汽车后服务综合平台命名为“优辆”，创意构思来源于“优质便民，养车首选”。“优”意为出众的、优良的。“辆”则指车辆。该名称直接表达出行业诉求，寓意该企业打造最优质的汽车后综合服务平台，提供最佳解决方案，是车主安全、顺畅出行的优质选择，易于快速占据消费者的心智资源，且“优辆车服”读音朗朗上口，利于品牌快速传播。
Solution:
The Wevin teamnamed"Youliang" for the Jilin Chexingtianxia automobile service integrated platform,creative idea comes from "quality convenience, the car of choice.""Youliang"means outstanding, excellent. "Liang" refers to the vehicle. The name directly express the demands of the industry, the implied meaning of the enterprise to create the most quality of the car after the comprehensive service platform, to provide the best solution, is the owner of safety, quality selection of smooth travel, easy to quickly occupy the mind resourcesof consumers , and Youliang service’s pronunciation is catchy, benefit tospread brand fast.
