徕马
立马到达
背景：
北京安泰迪通贸易有限公司主要经营轮胎批发，作为专业的中高端轮胎批发商，目标客户面向全国各地轮胎店或是轮胎经销商，为了建设并发展自己的品牌，委托先知中国为其进行品牌命名。
Background:
Beijing Antaiditong trade Co.,ltd mainly engaged in Wholesale Tires, as a professional high-end tire wholesalers, target customers for the tire shop around the country or tire dealers, in order to build and develop their own brands, commissioned the Wevin for itsChinese brand name.
洞察：
全球轮胎企业分布在世界46个国家和地区，世界轮胎产业现已形成以大型跨国企业为主导的高度密集型产业族群，集团化、多元化和差异化已成为目前世界轮胎工业发展的一大特色。亚太市场占据主导地位，未来产能向亚太地区转移的趋势还将继续加强。轮胎产业转型升级明显加速，对设备自动化水平提出了更高的要求，中国轮胎行业加快向“以机代人”智能制造方向转型。
Insight:
The global distribution of tire enterprises in 46 countries and regions in the world, the world tire industry has been formed to large multinational enterprises as the intensive industry group, the leading group, diversification and differentiation has become a major feature of the world tire industry development at present. The Asia Pacific market dominant position, future production trend has transferred to Asia Pacific area will continue to strengthen. Upgrade significantly accelerate the transformation of tire industry, put forward higher requirements on the level of automation equipment, Chinese tire industry to accelerate the generation of intelligent manufacturing machine "the direction of the transition.
解决：
先知中国命名团队为其品牌中文名命名为徕马。“徕马”构思来源于“立马到达”。寓意本轮胎性能优良 ，行驶安全快速到达 。“徕”本义是指到来，与“往”相对，寓意使用本轮胎可迅速达到目的地。“马”即指马匹，寓意本轮胎行驶如飞奔的马蹄。 该名称简洁、大方、读音响亮， 行业属性凸出，寓意企业产品性能良好，可令车辆快速安全到达目的地，亦有寓意企业发展顺利，皆可马到功成。
Solution:
Wewin naming team named Lai ma for Antaiditong. " Lai Ma "idea comes from" arrive immediately. "The excellent moral tire performance, safe driving fast arrival . "Lai" is the original meaning of arrival, and "to" relative, meaning the tire can quickly reach the destination. "Ma" refers to the meaning of the tire such as horses, galloping horse. The name is simple, generous, loud pronunciation, the property industry projections, meaning enterprise product performance is good, can make quick and safe the vehicle arrived at the destination, also implies the enterprises can developsmoothly, can be succeed.
