稻哲咨询
军工咨询新锐品牌
项目背景：
稻哲咨询公司是北京索为高科信息科技有限公司旗下的控股公司，目前与国内大部分军工国防单位都有密切的合作，有很好的客户基础；公司聘请了国内一流高校的博士作为咨询师，同时也聘请了军工国防单位一些老专家作为咨询顾问，主要为国内军工单位、航空航天及国防单位提供工程信息化咨询服务。主要客户为国内十大军工集团：中国航天科技集团公司、中国航天科工集团公司、中国航空工业集团公司、中国船舶工业集团公司、中国船舶重工集团公司、中国兵器工业集团公司、中国兵器装备集团公司、中国核工业集团公司、中国核工业建设集团公司、中国电子科技集团公司，以及商飞集团、商发公司等。通过多年的积累，团队成员有丰富的工程信息化咨询经验，以及实施经验。在军工国防单位领域，提供高端工程信息化咨询服务的咨询公司。
Background of the project:
DOELCH consulting company is Beijing cable for Gaoke Mdt InfoTech Ltd's holding company, at present, and most of the domestic military units have close cooperation, have a good customer base; the company hired a domestic first-class universities, as a consultant, also hired a military unit in some of the old experts as consultants, mainly to provide engineering information technology consulting services for domestic military industry, aerospace and
Through years of accumulation, the team members have rich project experience and experience in the implementation of information technology consulting. In the field of military defense, information technology consulting services to provide the high-end engineering consulting company.
面临挑战：
未来1-3年，企业以索为高科的客户资源为基础，开展工程信息化咨询工作，寻找工程信息化方面的合作伙伴（如工程设备硬件、工程设计软件的供应商）。前期先建立工程信息化咨询团队，后期建立IT新兴技术研发团队。并与索为高科研究院一起，链接国外名牌大学和研究机构，将国外先进的设计理念引入国内，为军工客户服务。为了实现品牌的进一步提升，稻哲邀请先知为其提供品牌命名、品牌设计以及品牌形象塑建等一些列的解决方案。
先知中国曾为国内多家军工企业提供过咨询和品牌服务，拥有别的品牌公司少有的经验。这次为稻哲提供品牌服务，目的是为了树立稻哲全新的品牌形象，以适应当前品牌市场下的发展趋势。
Facing the challenge:
The next 1-3 years, the enterprise in cable Gaoke customer resources as the basis, to carry out the engineering information consultation, information for project partners. The first set up the engineering information consulting team, the establishment of the IT emerging technology R & D team.
The Wewin Chinese for domestic military industry enterprises to provide consulting service and brand, other Brand Company have little experience. This provides the service for the rice brand philosophy, the purpose is to establish a new brand image of rice and philosophy, in order to adapt to the current development trend of the market under the brand.
解决方案：
先知中国通过大量的实际调研和项目讨论，确定了“稻哲”这一名字。寓意我们的咨询会像田地里生长的稻子一样，根植于土地，扎实努力，一切咨询以事实为依据，尽最大的努力提供给客户翔实、有效的咨询服务。
LOGO设计采用的是图形文字结合的方式，用方形镂空的方式，展现出两个旋转角度不同的方形，让整个LOGO产生的动态的即视感；字体设计采用了以微软雅黑为母本的设计样式，进行再设计，增加了字体的稳重感，以此来表现咨询公司的稳重。
The solution:
The Wewin Chinese through a lot of practical investigation and discussion of the project, the name "rice zhe". We would like the meaning of consulting the growth of rice fields, rooted in the land, and to all the advice, take the fact as the basis, make the greatest efforts to provide consulting services to customers, effective and accurate.
LOGO design is based on a combination of graphics and text, with square hollow square, showing two different rotation angles, so that the dynamic LOGO generation that visual sense; font design with this design style Microsoft female parent, then increase the font design, the sense of stable, in order to the stable performance of consulting company.
