轮途网
轮胎互联网电商平台
背景：
北京安德诚贸易有限公司 经销批发的轮胎、轮毂畅销消费者市场，在消费者当中享有较高的地位，公司与多家零售商和代理商建立了长期稳定的合作关系。随着公司业务发展的需要，公司计划进入电商领域。多年来公司与先知中国有很多成功的合作，这次公司领导决定继续选择与先知全案全案合作，先知中国团队为新品牌进行了定位、命名、品牌设计、网站布局及建设。
Background:
Beijing Decheng Trade Co. Ltd., tire distribution hub wholesale selling consumer market among consumers to enjoy higher status, with many retailers and agents to establish a long-term stable cooperative relations. With the development of the company's business needs, the company plans to enter the field of electricity suppliers. Over the years, the company has a lot of successful cooperation with the Wewin, the company's leadership decided to continue to choose the full case of the whole case of cooperation with the Wewin, the Wewin Chinese team for the new brand positioning, naming, brand design, website layout and construction.
命名：
轮途，名称中正大气，格调非凡，构思巧妙，立意新颖。其核心创意理念源自“轮行天下，前途无限”，轮，有轮胎之意。途，有路途，前途之意，以此体现轮胎网的行业属性。名称大气简洁，易于目标客户的识别与认知，与同行业品牌名称取个明显，读音顺口，字形规范，易于认知与识别，作为互联网轮胎平台名称尤为适合。在命名方面，“轮途”，寓意传承轮胎行业的品牌血统，致力于向追求现代车生活的消费者，提供安全舒适的最高品质的汽车产品。
Name:
Round way, the name is the atmosphere, style extraordinary, ingenious design, novel conception. Its core creative ideas from the "wheel of the world, the future is infinite", the wheel, the meaning of a tire. Way, there is a way, the future of the meaning, in order to reflect the tire industry properties. The name of the atmosphere is simple, easy to recognize the target customers, with the same industry brand name clearly, pronunciation is smooth, easy to shape norms, cognition and recognition, as the Internet platform name is particularly suitable for tire. In terms of naming, "wheel", the moral heritage of the tire industry's brand pedigree, is committed to the pursuit of modern car consumers, to provide safe and comfortable, the highest quality of automotive products.
设计：
在新轮胎电商平台的品牌形象建设过程中，先知品牌部门及标志VI部门进行了紧密合作，针对客户需求进行了剖析，最终确立了轮途品牌标识。“轮途”的LOGO形状酷似向前行进的轮胎，简洁明了并与其品牌寓意紧密契合。象征着“轮途”不仅追求高品质的汽车产品，也能为消费者带来细致、满意的服务，让消费者都能分享到充满希望的未来。
Design:
In the new tire business platform for the brand image building process, the Wewin brand departments and VI departments have carried out close cooperation, analysis of customer needs, and finally established a brand logo. The LOGO shape of the "wheel" is exactly like a forward moving tire, which is concise and closely related to its brand. Symbol of the "wheel" is not only the pursuit of high-quality automotive products, but also to bring consumers a detailed, satisfactory service, so that consumers can share the future with hope.
