玉柴重工
定位让品牌释放创新力
玉柴集团是广西玉柴机器集团有限公司的简称，旗下拥有33家全资、控股、参股子公司，是全球最大的独立柴油发动机生产基地。2012年玉柴集团获得第九届中国500强最具价值品牌排行榜第106位，品牌价值突破百亿元。玉柴集团主要业务包括柴油发动机、工程机械、汽车零部件、汽车化工、物流机电和专用汽车等六大板块。
Yuchai group is short for guangxi yuchai machinery group co., LTD., which owns 33 wholly-owned subsidiary, holding, equity participation, is the world's largest independent diesel engine production base. Yuchai group won the 9th 2012 China top 500 most valuable brands list 106th, brand value exceeding ten billion yuan. Yuchai group main business including diesel engine, engineering machinery, auto parts, automotive mechanical and electronic and special chemical, logistics and so on six big plate.
2012年玉柴集团邀请先知设计公司为其公司内部进行环境策划和企业文化定位，先知公司深入调查了玉柴集团的历史背景，研究了公司的行业属性，为其制作了一系列公司环境设计方案以及画册展示设计方案，最终被玉柴集团采纳。
Yuchai group invited Wewin to do planning about environment and the enterprise culture locates in 2012.Wewin had investigated the company background of Yuchai group,and examined the enterprises' attributes,Wewin had designed and made several designs project of environment,it was accepted by Yuchai group
先知为玉柴集团设计方案包括命名定位、品牌战略规划、品牌设计、空间布局设计等方面，玉柴集团标识以公司英文简称“YC”为设计元素，方案中体现了玉柴集团一贯的宗旨“绿色发展·和谐共赢”，从设计风格上也展示出了玉柴集团在行业内的高度以及实力。
Yuchai group design scheme are including display advertising design, brand design, internal space layout design, etc., yuchai group identity to English referred to as "company" YC "as design elements, scheme embodies the yuchai group consistent tenet" green development, harmonious and win-win ", from the design style also shows the height of the yuchai group in the industry, and power.
