科众
科技服务大众 开启轮胎新纪元
背景:
据公安部交管局统计，截至2016年底，全国机动车保有量达2.9亿辆，其中汽车1.94亿辆。随着群众生活水平的不断提升，汽车刚性需求保持旺盛，汽车保有量保持迅猛增长趋势，2016年新注册登记的汽车达2752万辆，保有量净增2212万辆，均为历史最高水平。相应的汽车后市场的发展也迅速。早在2015年中国汽车后市场规模已达8000亿元，同比增长33%。预计2018年市场规模有望突破1万亿元。
北京安泰迪通贸易有限公司此番进军轮胎市场，借助德国先进技术与工艺，提升自主研发能力，以品质产品服务中国市场。
Background:
According to the Ministry of Public Security Traffic Management Bureau statistics,Till the end of 2016, the national motor vehicle ownership reached 290 million, of which the car of 194 million. With the continuous improvement of people's living standards, automobile rigid demand remains strong, car ownership to maintain rapid growth trend, the new registered registered vehicles reached 27 million 520 thousand in 2016, a net increase of 22 million 120 thousand car ownership, are the highest level in history. Corresponding to the rapid development of the automotive market. Back in 2015, China's auto market size reached 800 billion yuan, an increase of 33%. Market size is expected in 2018 is expected to exceed 1 trillion yuan.
AnTaiDiTong trading Co ., Ltd. Beijinggoes into the tire market, with Germany advanced technology and process, enhance the ability of independent research, to the quality of products and services China market.
洞见：
作为汽车工业的上游行业，轮胎产业随着汽车工业的发展而持续发展，新车市场的发展与汽车保有量的不断增加，为轮胎产业的发展提供了原动力。从全球市场看，目前世界轮胎产业已发展成为一个规模庞大、高度发达的产业，并已进入相对稳定的发展时期。根据美国《轮胎商业》统计销售额超过百亿美元的四家企业合集销售额占全球轮胎销售额的44.81%，这源于其雄厚的资金实力和研发能力，引领世界轮胎行业的发展方向。
我国轮胎行业通过对引进技术的消化吸收，产品的技术含量已有大幅提高。但技术标准仅局限于轮胎产品本身，生产工艺过程控制及装备与国际先进水平相比尚有差距，技术标准和检验方法有待提高和完善。
Insight:
As the upstream industry of the automobile industry, the tire industry develops continuously with the development of the automobile industry, the development of the new car market and the increase number of ownership cars, which provides the driving force for the development of the tire industry. Seen from the global market, the world tire industry has developed into a large-scale, highly developed industry, and has entered a relatively stable period of development. According to the U.S. "tire" business statistics of tens of billions dollars in sales of more than four enterprises collection sales accounted for the global tire sales 44.81%, due to its strong financial strength and ability of research and development, leading the development direction of the world tire industry.
China's tire industrytechnical content of products has been greatly improved through the introduction of technology digestion and absorption,However, the technical standards are only limited to the tire product itself, the production process control and equipment compared with the international advanced level there is still a gap between technical standards and inspection methods to be improved.
解决：
针对越来越受关注的研发能力与创新技术，先知为全新轮胎品牌命名为“科众”，即“科技造福大众”。“科众”寓意企业以科技为本，创新技术与工艺，打造品质轮胎产品，服务大众消费者。该名称，充分融合消费关注点，简洁、大气，凸显产品科技含量与服务大众，易于赢得消费者青睐，便于快速建立产品口碑及品牌传播。
Solution:
For more and more attention to research and development capabilities and innovative technologies, the Wevin name Kezhong for the new tire brand, that is, science and technology benefitthe public". "Kezhong" means that enterprises based on science and technology, innovation and technology, to create quality tire products, service consumers. The name, fully integrate consumer concerns, concise, highlighten the content of products and services to the public, easy to win the favor of consumers, to facilitate the rapid establishment of product reputation and brand communication.
