养粒趣
天然食疗 养趣多多
背景：
随着医疗健康理念的发展进步，预防保健对于国民健康的作用被提高到了全新的高度。随着人们养生意识的提升，养生经济将大有可为。上海唱爱食品公司根据市场需求，推出具有养生作用的谷物健康食品，并与先知中国签约品牌命名项目。
Background:
With the development and progress of medical health concept, prevention and health care for the role of national health has been raised to a new level. As people health consciousness, health economy will have a brilliant future. Shanghai sing love food company according to the market demand, has launched the health effects of grain health food, and signing brand naming projects with Wevin.
洞察：
2016中国休闲食品产业高峰论坛”上，就国内外休闲食品现状与发展趋势时表示，“开发绿色、天然、营养、健康和功能性食品将是休闲食品市场的大趋势，提高人体免疫力、低热量、低糖的休闲食品是今后新品开发的主流方向。我国休闲食品发展空间巨大，休闲食品市场仍将会以高于20%的速度增长，成为食品市场的“新宠”。
Insight
2016 Chinese leisure food industry forum on leisure food situation and development trends of domestic and foreign said, "the development of green, natural, nutrition, health and functional food will be the trend of the market of leisure food, improve human immunity, low calorie, low sugar leisure food is the main direction of the development of new products leisure food. China's huge market development space, leisure food will be 20% higher than the rate of growth, become the food market darling.
解决：
先知命名团队为该品牌命名为“养粒趣”，该创意来源于大众使用企业产品体验，即源于天然谷物颗粒的食疗配方，为白领休闲生活带来无限养生滋补的乐趣。该名称具备互联网化，易于占据越来越年轻化的主流消费群体心智资源，易于传播和记忆。
Solution:
Wewin naming team named “Yangliqu” for the brand.The idea comes from the public use of enterprise product experience, that is derived from the natural grain formulation, bring infinite health tonic for the fun of white-collar leisure life. The name has the Internet, tend to occupy more and more younger consumers mental resources, easy to spread and memory.
