彼易
成就彼此大格局
背景：
随着我国人均收入的增长、中等收入人群的崛起，以及国家对推动消费的支持，消费者对文化创意产业的需求将出现爆发式增长。文化创意产业是投资回报最好的行业之一。当代社会各种产业利润主要靠领先的自主创新和技术进步来实现，而文化产业正是自主创造和技术含量高的一个门类。文化创意产业具有强融合性特征。文化创意产业作为一种新兴的产业，它是经济、文化、技术等相互融合的产物，具有高度的融合性、较强的渗透性和辐射力，为发展新兴产业及其关联产业提供了良好条件。文化创意产业在带动相关产业的发展、推动区域经济发展的同时，还可以辐射到社会的各个方面，全面提升人民群众的文化素质。
Background:
With the growth of China's per capita income, the rise of the middle-income groups, as well as the country's support for the promotion of consumption, consumer demand for cultural and creative industries will be explosive growth. Cultural and creative industries is one of the best investment returns. In contemporary society, all kinds of industrial profits are mainly realized by leading independent innovation and technological progress.Finally, from the perspective of consumption, cultural products are growing consumption hot spots. Cultural and creative industries have the characteristics of strong convergence.
洞见：
我国文化创意产业的发展虽已经具备一定的基础，有强劲的发展势头，但仍然存在一些困难与问题，如文化创意产业发展缺乏相应的政策法规支持；各城市文化创意产业园区特色定位不强，与城市资源特点联系不够密切；缺乏高层次的文化创意产业人才。
Insight:
The development of China's cultural and creative industries have already have a certain foundation, a strong momentum of development, but there are still some difficulties and problems, such as lack of relevant policies and regulations to support the development of cultural and creative industries; the city cultural and Creative Industrial Park characteristic localization is not strong, and the characteristics of resources city contact closely enough; the lack of high level the cultural and creative industry professionals.
解决方案：
“彼易”名称构思简约大气，创意思路围绕着本“企业与客户”融洽的合作关系来展开联想的。“彼”即彼此，寓意本企业与客户相互融洽、达成合作之意；寓意通过本企业专业的服务能让客户充分对市场以及对手得到较为清楚的认识，做出最有针对性的品牌战略方案，为客户创造丰厚效益。彼易的核心就是彼此沟通，让一切变得简单有力，共同成长、发展。所谓大音希声，大象无形，该名字寓意企业化繁为简，简单做事，成就简单。“彼易”名称与同行业品牌名称区隔明显，能够快速占据目标客户的心智资源，充分体现名称即本体作为命名艺术的至高境界。
Solution：
"He Yi," the name of the concept of simple atmosphere, creative ideas around the "enterprise and customer" harmonious cooperation between the association to start. "He" is the meaning of enterprises and customers each other, mutual harmony, cooperation meaning; meaning through the enterprise professional service can allow customers to fully get clear understanding of the market and competitors, to make the best for the brand strategy plan, create huge benefits for customers. The core of that is to communicate with each other, so that everything becomes simple and powerful, common growth and development. The so-called The great form has no shape., the name Great sound is hard to hear., meaning enterprises to simplify, simple things and simple achievement. The name of "He Yi" is separated from the brand name of the same industry, which can quickly occupy the mental resources of the target customers, and fully reflect the name of the body as the highest level of the naming art.
