CCTV
双效品牌成长之路
中央电视台是中国重要的新闻舆论机构，是党、政府和人民的重要意志意愿与事实的表达窗口，是中国重要的思想文化阵地，是当今中国最具竞争力的主流媒体之一，具有传播新闻、社会教育、文化娱乐、信息服务等多种功能，是全国公众获取信息的渠道之一。在互联网发达的现代社会，中央电视台对人民生活的影响丝毫没有减弱。
CCTV, the most important news media institution in China, is of great importance in Party, Government and people and is window with the facts, it is China's important ideology and culture background, and also one of the most competitive mainstream medias in today's China. CCTV plays an important role in spreading the news, social education, cultural entertainment, information services, which is one of the national public accesses to information. CCTV's influence on people still exists in modern society where Internet plays such an important role.
同国际大型电视传播机构不同，央视属于中国国家事业单位体制，按照中宣部、广电总局的部署，接受两者的直接管理，因此央视普遍不被视为公共广播机构。央视采用企业化管理模式，将自身定位为宣传机构，是“党、政府和人民”的“重要喉舌”。同时由于央视的独特地位和影响力，央视本身和有关央视的新闻事件也时常成为其他媒体关注的焦点。
Different from large international TV transmission mechanism, CCTV belongs to China national institution system ,and be in accordance with the deployment of the propaganda department, the state administration of radio, accept direct management of the two, so public broadcaster CCTV is generally not considered. CCTV uses enterprise management mode, positions itself as a propaganda, and the mouthpiece of Party, People and Government, At the same time, due to the unique status and influence of CCTV, CCTV itself and CCTV related news often become the focus of other media.
中央电视台作为中国最具实力的媒体，作为中国的主流媒体的佼佼者，其在国内的影响力不言而喻。受中央电视台的邀请，先知公司的思翰教授接受了采访。此次采访主要是关于传统的国学与现代的品牌如何相结合，并且如何为企业的发展服务，思翰教授提出了独特观点，全面阐释了中国传统文化如何应用于现代的商业社会。
As China's most powerful mainstream media, CCTV's influence on country is very obvious. Wevin professor Wang Sihan was interviewed by CCTV. The interview is mainly about traditional Chinese culture and modern brand combined to improve the development of enterprises, Professor Wang presents a unique perspective and fully explained how traditional Chinese culture could be used in modern commercial society.
