奥迪
文化系统一路向前
奥迪是一个国际著名豪华汽车品牌，公司总部设在德国的英戈尔施塔特。奥迪集团包括母公司及其子公司奥迪匈牙利公司、quattro有限公司以及兰博基尼汽车公司和Cosworth技术公司，奥迪巴西及奥迪塞那利塔。此外，奥迪还在中国、马来西亚和南非等地设有生产厂。
Audi is a world famous luxury car brand, the company is headquartered in Ingolstadt, Germany. Audi Group comprises the parent company and its subsidiary Audi Hungaria, quattro Limited and Lamborghini car company and Cosworth Technology, Audi Brazil and Ao Dise that Lita. In addition, Audi has production plants in China, Malaysia and South Africa.
奥迪是德国历史最悠久的汽车制造商之一。从1932年起，奥迪开始采用四环徽标，它象征着奥迪与小奇迹(DKW)、霍希(Horch)和漫游者(Wanderer)合并成的汽车联盟公司。在20世纪30年代，汽车联盟公司涵盖了德国汽车工业能够提供的所有乘用车领域，从摩托车到豪华轿车。2008 年入选世界品牌价值实验室编制的《中国购买者满意度第一品牌》，排名第七。
Audi is one of Germany's oldest automobile manufacturer. Since 1932, Audi adopted the four-ring logo, which is the symbol of the combination of audi, small miracle (DKW), HuoXi (Horch) and rover (Wanderer). In the 1930 s, the company provided all of the passenger car field, from the motorcycle to the limousine covers the German car industry.
奥迪作为全球知名的汽车品牌，其本身已经是优良品质的一种象征，奥迪的品牌名虽然是音译，但却恰到好处，非常的符合汽车品牌的要求，既高贵优雅，又能够体现出汽车的性能。相扣在一起的四个圆环灵动而优雅，在无形中将汽车的品质和理念体现了出来。先知公司的王思翰教授受奥迪的邀请作国学讲座，将我国的传统文化与现代品牌设计联系在一起，赢得了在座学员的好评。
As a famous global auto brand, Audi itself is a symbol of good quality, although the audi brand name is transliteration, but it is very accord with the requirement of automobile brand which gets noblity and elegance, it can also reflect the performance of the car. The four rings on the logo shows cleverness and elegance, which could reflect both the intangible and conceptual quality of the brand. Wevin Professor Wang Sihan was invited to do traditional lectures, and his presentation shows combination of China's traditional culture and modern brand design.
