香莱华命名
实现地域产业的品牌价值
项目背景
香莱华是一家定位高端的酒店，为了更好的推广、提高酒店知名度与经营效益，香莱华委托先知为其设计一套企业识别系统，通过对香莱华的研究与定位， 先知得出其发展的一个方向为“文化”，将酒店的经营理念与文化渗透，既体现了其高端定位，又富含文化气息，独树一帜。
Xianglaihua is a high class hotel,authorized Wewin to design CIS in order to increased visibility. The design group came up idea by studying corporate orientation,Wewin thought the kernel was culture.
面临挑战
酒店设计是一门社会科学，对酒店建设及营运成本高低、投资与经营成功与否关系十分重大。由于一些投资者、设计者不重视或不懂酒店的规划与设计，致使酒店设计中存在很多问题。酒店设计决定了一个酒店的接待能力和条件，酒店设计的标准决定了酒店的档次。
Hotel design is a social science, the hotel construction and operating cost, investment and business success is very important. Due to some investors, designers do not take or don't know the hotel planning and design, a lot of problems exist in the design of the hotel. Design determines a hotel reception ability and the condition, hotel design standard determines the grade of the hotel.
解决方案
先知为香莱华做的命名及设计主要围绕酒店的高端定位，选用泛着银光的暗黄色，华贵、大气而低调，除了有中文、英文，还包含有少数民族的文字，这与酒店本身所处的环境有着密切关系。公司形象的图标是由纤细的线条构成的交叉椭圆，圆润而柔和，给人以舒适感。
Wewin designed according to high-end for Xianglaihua,and chose the dark yellow with garnet,luxury,low profile.In addition to Chinese,English,there is minority characters. Its closely related to the hotel environment. The logo is made up of oval,smooth and gentle,it's comforting.
