御康轩命名
定位于提高生活品质
项目背景
御康轩旗舰店是御康利华生物科技（北京）有限公司的旗下品牌。御康轩自推出以来，“提高生活品质！”是贯穿公司每项业务的核心准则。无论是御康聪明豆DHA藻油、滋润美肌胶原蛋白、香体玫瑰精油咀嚼豆，还是BB益生菌、清畅膳食纤维，悦明亮蓝莓咀嚼豆等内服营养补充品，均精选自全球最优质纯天然来源。
Yukangxuan's flagship store is owned by Royal Health.With " improve life "as core Since its inception.Whether Royal Kang Cong Ming beans DHA algal oil, moisturizing skin collagen, fragrant rose oil body chewing beans, or BB probiotics, Qhing Chang dietary fiber, beans, and other Wyatt bright blueberry chewing oral nutritional supplements, all com from the best natural.
面临挑战
长期以来，御康利华高度重视具有国际水准的文化交流合作与经贸赞助活动。通过对艺术中国国际老年风采大赛、中俄文化艺术交流节、ABC全国青少年英语口语大赛、阳光之星全国青少年英语口语大赛等国家级项目的鼎力支持，帮助到更多普通民众走上国际文化舞台，展示当代中国人的艺术修养和健康风貌，为增进中国与世界的理解和沟通起到了积极有益的推动作用！
Royal Health always values cultural exchanges, economy and trade in the world for a long time. And has helped more people move to international cultural stage by sponsoring Art China International Gerontal Mien Competition, Sino-Russian cultural exchange festival, ABC National Youth English Speaking Competition, Sunshine Star National Youth English Speaking Competition. It's promoted communication between China and the world.
解决方案
先知为御康轩做的命名及设计主要根据产品纯天然的特征，选用清新亮丽的色彩，设计出一种简约、大方的感觉，不论是简单的个子，还是向红重叠的圆，都是非常有韵律感和张力的，让整个盒子多了几份生命力和鲜活的气息。更重要的是，包装重点突出了”百分之百“这四个字，体现出产品纯天然的特性。
The pack of product what Wewin has designed for Royal Health are based on product's natural distinction,and with beautifu colours. whether a simple child, or to the red overlapping circles are very rhythmic and tension, so that the entire box several more vitality and fresh breath. More importantly, packaging highlights the "100 percent" the words, reflecting the characteristics of natural products.
