御本源命名
本心 本意 本我成就真品牌
项目背景
西藏御本源土特产有限公司是西藏冬虫夏草一级销售龙头企业，销售终端以涉及到全国各地，中心产地企业长期与国内冬虫夏草知名零售企业合作。御本源销售的冬虫夏草都出自西藏那曲，源自天然，品质纯良，这是企业产品的品质保证。
Xizang Yubenyuan local products co., LTD.is a Tibet cordyceps sinensis leading enterprises in the level of sales, sales terminals to involve all parts of the country, the central enterprises cordyceps well-known retail enterprises and domestic cooperation for a long time. Royal source sales of cordyceps sinensis from naqu of Tibet, derived from natural, quality virtuous, this is the enterprise product quality guarantee.
面临挑战
先知在接到这个项目以后成立项目小组，深入分析其品牌，以“尊贵、本源、健康、养生”等理念为创意原点，进行命名及LOGO设计。
After received this CASE Wewin set up project team, analyze its brand, through the study of Chinese medicine and anatomy, we concluded that want to reflect the noble and the origin of traditional Chinese medicine, health, health and so on, in our alternatives have many name was eventually abandoned, through continuous exploration of the research, finally determine the source for its name.
解决方案
先知命名创意的“御本源”一名蕴含文化底蕴及中医养生理念，彰显了“高端及养生”的宗旨，而形象设计以金色的尊贵、白色的原生态、圆形的轮廓作为主要元素。在产品包装方面，先知主要抓住御本源天然、健康的特点，呈现出了简单、自然的风格。
Yubenyuan of LOGO design is a Wewin to the results of that deep thinking and understanding, golden honour figure of the original ecological, round, white will be royal source of overall style reflect incisively and vividly. In terms of product packaging, the Wewin is mainly to hold the characteristic of royal source of natural, healthy, designed the shape, or color, choose the simple and natural style.
