君乐宝
让健康充满活力
背景:
2015年6月，君乐宝自建的大型生态示范牧场——“优致牧场”正式投入运营生产。该牧场为全国首家旅游观光牧场。据了解，这个牧场占地面积300余亩，打造全产业链模式，顶层高端设计，全部引进国外优质奶牛种源，目前存栏奶牛5500头，是以生态循环农业为主导，奶牛养殖为载体，高新科技为依托，用品质保障垫起奶业的新台阶。君乐宝秉承“至诚、至善、至爱”的企业文化理念，建立了优良的企业文化和良好社会口碑。在企业发展的同时，将社会责任放在首位，为消费者负责，为员工负责，为股东负责，以“为消费者提供安全、营养、健康的乳制品”为企业使命。
Background:
In June 2015, Mr. Le Bao built a large-scale ecological model of the ranch - "excellent Ranch" officially put into operation production. The ranch is the country's first tourism and sightseeing ranch. It is understood, the ranch covers an area of 300 acres, to create a model of the whole industry chain, the top high-end design, all of the introduction of foreign high-quality dairy cows and source, the dairy herds 5500 head is dominated by ecological and circular agriculture, dairy farming as the carrier, high science and technology relying on, product quality protection pad dairy industry to a new level. JUNLEBAO adhering to the "sincerity, goodness, beloved" concept of corporate culture, the establishment of excellent enterprise culture and good social reputation. At the same time, the development of the enterprise, the social responsibility in the first place, responsible for the consumer, responsible for the staff, responsible for the shareholders, to provide consumers with safety, nutrition, health dairy products for the enterprise mission.
洞见:
奶业是一个产业链长、涉及面广、科技含量高的产业，奶业发展不仅是养殖环节生产和质量安全水平的提高，而且是养殖、加工和消费整个产业链全方位的升级。分析我国乳制品行业现状来看，养殖环节经过整顿和振兴，生鲜乳生产和质量安全水平已有质的提升。但加工和消费环节并没有实现同步转型升级，对养殖业进一步发展已形成严重制约，对奶业整体转型升级形成了“短板效应”，这也是当前乳制品行业面临困境的根本原因。
Insight:
Dairy industry is a long industrial chain, involving a wide range and high technology content industries, the development of dairy industry is not only the improvement of aquaculture production processes and quality and safety levels, and is a full range of breeding, processing and consumption of the whole industry chain upgrade. Analysis of the status quo of China's dairy industry, the breeding process after rectification and revitalization, fresh milk production and quality safety level has been improved. But processing and consumption sectors did not realize the synchronous transformation and upgrading, on the further development of the aquaculture industry has formed serious constraints, transformation and upgrading of the dairy industry as a whole, formed a "short board effect", this is the dairy industry faced with the plight of the root causes.
解决:
君乐宝，名称称现代大气，用字巧妙，其核心创意理念源自“君善乐施”，赋予贵司极其深厚中国传统文化底蕴，名称大气磅礴，包容性极强，易于受众的识别与认知，能够在众多竞争品牌中脱颖而出。多年来君乐宝始终秉承“至诚•至善•至爱”的企业理念，在快速发展的同时，始终心怀感恩，热心公益，反哺社会，通过多种形式和渠道持续资助贫困地区及弱势群体。多年来，君乐宝用心做产品，为了让更多消费者有机会走进君乐宝、了解君乐宝，君乐宝打开大门迎接消费者的监督与体验，尽最大努力奉行企业社会责任。“不积小流无以成江河”，君乐宝秉乘“感恩与责任”的企业理念，用一点一滴的实际行动回馈社会，赢得了越来越多消费者的喜爱与认同。
Solve:
JUNLEBAO, name modern atmosphere, clever words, its core idea from "Jun Shan Yue Shi", give your our profound Chinese traditional culture, name, majestic, inclusive strong, easy to recognize and cognitive the audience to in many competitive brands to take off the Ying. Years JUNLEBAO always adhering to the "sincerity - perfection - beloved" business philosophy, in the rapid development at the same time, always thankful, public spirited, to repay the society, through various forms and channels continued funding poor areas and vulnerable groups. Over the years, JUNLEBAO intentions do products, in order to allow more consumers have the opportunity to enter JUNLEBAO, understanding JUNLEBAO, Le Jun Bao opens the door to meet consumers' supervision and experience, make the greatest efforts to pursue corporate social responsibility. "Does not accumulate small flow rivers", Le Jun Bao Bing by "thanksgiving" and "responsibility" business philosophy, with a little bit of practical action to serve the society and won the love and recognition of more and more consumers.
