藜量元素
增加能量，生活更加健康
背景:
中国对于饮料是这样定义的：饮料是指以水为基本原料，由不同的配方和制造工艺生产出来，供人们直接饮用的液体食品。饮料除提供水分外，由于在不同品种的饮料中含有不等量的糖、酸、乳以及各种氨基酸、维生素、无机盐等营养成分，因此有一定的营养。可随着社会的发展，为了满足人们日益变化的需求，饮料也开始变脸，变化出多种不同的功能，饮料也由原始解渴好喝延伸为其他功能，最新流行的谷物饮料具有的代餐功能就受到了消费者的热捧，谷物饮料的出现使饮料再也不是单纯解渴好喝的饮料，饮料开始具有代餐功能。谷物饮料市场近年来呈现狂飙式的发展，目前谷物饮料已经是一个不可小觑的市场，从其发展速度和潜力来看，谷物饮料是一个不折不扣的大市场。
China for the beverage is defined as: the drink is to water as the basic raw material, produced by different formula and manufacturing process, for people to drink directly liquid food. In addition to the water supply, because in different varieties of drinks contains a variety of sugar, acid, milk, as well as a variety of amino acids, vitamins, inorganic salts and other nutrients, so there is a certain amount of nutrition. Can be with the development of society, in order to meet the needs of people increasingly, drinks also began to face, changes in a variety of functions, beverages by original thirst quenching drink extends to other functions, cereal drink with the latest popular meal replacement function is consumers Repeng, cereal beverage appear to make drinks never not only thirst quenching drink good drinks, drink began with meal replacement function. Cereal beverage market in recent years the development of hurricane, the cereal beverage is a force to be reckoned with in the market, from the point of view of the pace of development and its potential, cereal beverage is a great market of the letter.
洞见:
被称为“健康经济”的中国软饮市场，经过20多年的迅猛发展，现今已经取得了前所未有的成就。中国饮料行业市场是全世界最大的新兴市场，在短短的20多年里，中国健康饮品行业从小到大，由弱到强，从简单粗放到科技领先、集团化经营，全行业形成了一个初具规模、极富生机活力的产业大军。健康饮品企业如雨后春笋般越来越多，名目繁多的健康饮品品牌层出不穷，市场竞争愈演愈烈。
Known as the "healthy economy" of China's soft drink market, after more than 20 years of rapid development, has made unprecedented achievements. Beverage market in China is the world's largest emerging market, in a short span of 20 years, Chinese health drinks industry from small to large, from weak to strong, from the simple and crude into science and technology leading, group management, the industry formed a shape, rich vigor and vitality of the industry ranks. Healthy beverage enterprises have mushroomed like more and more. Numerous health drinks brands and styles, market competition intensified.
解决:
藜量元素，名称创意新颖，构思巧妙，紧密围绕贵司产品“自然、营养、全面“的健康理念。”藜量”与“力量”谐音，以此体现贵产品为广大消费者增添无限力量的美好寓意。藜麦，具有独特的、丰富的、全面的营养价值，被称之为“粮食之母”。藜麦也被国际营养学家们称为 “营养黄金”、“超级谷物”、“未来食品”。藜量元素，作为一种健康营养的藜麦饮料，巧妙地体现出“为身体增加能量，让生活更加健康”的完美寓意。
Quinoa elements, novel creative names, ingenious closely around your company products "natural, nutrition, comprehensive" concept of health. " Chenopodium album "and" power "homophonic, meaning beautiful to show your products add unlimited power for the vast number of consumers. Quinoa, has a unique, rich and comprehensive nutritional value, known as "the mother of food". Quinoa is also the international nutritionists called "Nutrition Gold" and "supercorp", "the future of food". Quinoa elements, as a healthy and nutritious quinoa beverages, cleverly reflects "for the body to increase energy, make life more healthy" perfect meaning.
