酵她他
酵母领导品牌
背景:
拓普集团品牌健康产业品牌系列健康产品，是以“绿色、营养、安全、健康”为理念，依托拓普集团强大的科研力量，以消费者为导向，以科技为支撑，以产业链为保障，推出的高品质、高科技含量、新时尚理念的全系列营养健康食品品牌。为了产业及产品品牌的推广，需要进行全面的品牌梳理和品牌再创建工作，形成完整清晰的品牌体系，从而有效区隔行业品牌，赢得更好的市场和发展空间。对酵母产品品牌创建系列进行中文名称创意，新品牌和产品名称与“拓普集团”的气质具有良好的匹配度，名称风格大气，响亮，新颖，独特，时尚，朗朗上口又掷地有声，名称有良好的记忆亮点，具有丰富的内涵和联想性。
Tuo Pu Group brand of health industry brand series of health products, is to "green, nutrition, safety and health as a concept, relying on the extension of general group has a strong scientific research strength, to the consumer oriented, supported by the science and technology, in the industrial chain for the protection, the introduction of high-quality, high-tech, new fashion concept of full range of nutritional health food brand. To the promotion of industry and product brand, the need for comprehensive combing the brand and brand to create work, formed a complete and clear brand system, thus effectively segment industry brand, to win a better market and development space. For yeast products brand series created Chinese name creative, new brand and product names and "Tuo Pu Group" temperament has good matching degree, atmospheric style name, loud, novel, unique, fashion, catchy and resounding, the names are good memory, has rich connotations and associations.
洞见:
目的随着我国社会经济的发展和人民生活质量的逐步提升,中国人对营养和健康的重视也逐渐显现;另一方面,随着社会的高速发展导致的快节奏生活,和巨大的生活及精神压力,对我们的健康产生了严重的威胁。所以,在现代社会,科学饮食、合理营养、促进健康将会成为全社会的基本共识,也将成为广大人民群众的基本需求;健康膳食、营养保健与现代人的生活息息相关,密不可分。
Objective with improvement of China's social and economic development and people's quality of life, Chinese people attach more importance to the nutrition and health gradually; on the other hand, with the fast-paced life caused by the rapid development of society, and huge life and spiritual pressure, for our health produced a serious threat. So in modern society, science diet, rational nutrition, promote health will become the basic consensus of the whole society, will also become the basic needs of the broad masses of the people; a healthy diet, nutrition and health care and modern life closely, inseparable.
解决:
酵她他，极富趣味性的品牌名称，名称现代大气，时尚个性，与贵司行业特征相符。酵她他，开创了一种诙谐幽默的品牌命名方式，旨在为大家的身体带来全面的营养，让身体焕发出新的活力。易于目标客户的识别和认知，营养保健行业属性明显。名称包容性极强，适用于药品、保健品、营养品等多行业,为贵司的长远发展奠定了坚实基础，能够引起目标受众的心智共鸣，有利于品牌知名度和美誉度的快速传播。 英文品牌Joymrmrs的意思为欢乐先生、女士，诙谐幽默，易于记忆。
Joymrmrs, very interesting brand name, the name of the modern atmosphere, fashion personality, and the characteristics of the industry in line with your company. Joymrmrs, to create a kind of humor and humor of the brand naming method, designed for everyone to bring a comprehensive body nutrition, let the body glow new vitality. Easy to target customer identification and cognition, nutrition and health care industry is obvious. Name is highly inclusive for drugs, health care products, nutritional supplements and other industries, has laid a solid foundation for the long-term development of your company, can lead to mental resonance of the target audience, is conducive to the rapid spread of the brand visibility and reputation. English brand Joymrmrs mean happy, lady, humorous, easy to remember.
