润极天
唯稀有者 享稀有
背景：
人们对于高端食品的消费已成为一种市场趋势，代表着人们对生活的更高追求。整个高端食品需求依然强劲，高端食品将在未来十年迎来巨大的增长空间。高端食品企业在现有形势下，要想突破市场竞争重围，走出销售困境，应先学会整合各种资源，要对高端有机食品做好品牌策划中的基本定位：诚然，精神需求比实用价值更重要。国内的高端食品的品牌策划做得似乎更加“务实”; “实”只有了解了消费者的精神需求、做好虚实的结合，高端产品才会真的“高”起来。
Background:
People's consumption of high-end food has become a market trend, representing people's pursuit of life. The entire high-end food demand is still strong, high-end food will usher in a huge growth space in the next ten years. High-end food enterprises in the current situation to want to break through the tight encirclement of competition in the market, get out of the dilemma of sales, should first learn how to integrate various resources, to organic food for the high-end do basic positioning of the brand planning: indeed, spiritual needs than practical value is more important. Domestic high-end food brand planning to do more "pragmatic"; "real" only to understand the consumer's spiritual needs, do a good combination of real and virtual, high-end products will be really high up.
洞见：
高端产品消费市场和国人的“面子消费”密切相关。中国人的消费行为中有非常突出的从众心理和羊群效应，常常把他人的看法和意见凌驾于自己的感受之上，关注自己的消费行为会产生何种社会群体效应。“面子消费”给了高端产品成长过程中丰富的养料，早已成为高端产品消费的一大动机。高端产品如果让购买者和最终消费者都能在“面子”上得到某种满足，那就找到了市场立足的价值点，你给的“面子”越大，消费者回报给你的“里子”就越高。比拼渠道的时代中，稀缺特质才更有价值。产品与渠道的相得益彰，使产品价值达到了1+1>2的效果。
Insight:
Consumer market and high-end products and the country's face consumption is closely related. The Chinese people's consumption behavior has a very prominent herd mentality and herding effect, often the other people's views and opinions over their own feelings, pay attention to their own consumer behavior will produce what kind of social group effect. The value you give, the more "face", the consumer returns to your "lining" is higher. In the era of competition, the scarcity of traits is more valuable. Products and channels complement each other, so that the value of the product to achieve the effect of 1+1>2.
解决：
润极天是一个充满了创意性的名称，“润”意为滋润、养生；“极天”传达出奢侈、高端的信息。润极天整体与众不同，带有神秘的感触，包容性强，适合企业在多种产品上发展，令产品变的更有趣味性，与竞争对手做出了明确的区分。名字高端大气，不落俗套，极具尊贵之感。润极天的标志的核心理念是圆润圆融三生万物的概念。润极天高端燕窝领导品牌。
Solve：
Run Jitian is a full of creative name, "run" means for nourishing and health; "very" conveys luxury, high-end information. Run Jitian overall distinctive, with a mysterious feeling, inclusive, suitable for enterprises in a variety of product development, make the product become more interesting, and competitors made a clear distinction. The name of the high-end atmosphere, very noble feeling conform to no conventional pattern. The core idea of the concept is very marked run round the harmony of everything.
