盛拓达
生物酶制品新锐品牌
背景：
生物酶发酵领域权威的几位专家合作创立新的公司和品牌，开始开拓生物酶发酵行业，特委托“先知品牌命名及全案策划团队”进行生物酶产品品牌命名和品牌创建。先知团队在“求同存异”的基础上，总结产品客户的需求，企业领导的特征，高端的品牌定位，同时结合几位股东的个人信息机新品牌的特征，挖掘企业核心价值，科技，信赖，极致，提炼核心关键词作为命名原点。
Background:
Several experts in the field of bio enzyme fermentation cooperation to create a new company and brand, began to develop bio enzyme fermentation industry, special commission "the prophet brand name and the whole case planning team" for biological enzyme product brand name and brand creation. Prophet team on the basis of "seek common ground while reserving differences", summarize the products to customer demand, enterprise leadership characteristics, high-end brand positioning, combined with characteristics of several shareholders of personal information machine the new brand, mining enterprise core value, science and technology, trust and perfection, refined core keywords as a named origin.
洞见：
对于此次命名工作，先知命名定位团队首先对通信行业进行了全面深入的研究，总结出其特点为“前景广阔，开拓进取，结果通达”，之后又对通信行业品牌命名特点进行全面洞察，其名称大多体现科技感，名称比较严肃大气。然后先知命名又对品牌自身分析，发现其最大的特点是在生物酶领域独特的研发优势，高效的创意发散，先知命名认为，本次的命名一方面要体现该品牌的技术能力，功效明显，另一方面可以采取具象化的命名，使受众更容易了解产品特点以及技术优势。
Insight:
For the work, the prophet named positioning team first of the communications industry has carried out a comprehensive in-depth study, summed up its characteristics as a broad prospect, pioneering and enterprising, and the results of the communication industry, after a comprehensive insight into the characteristics of brand naming, its name is mostly reflected in technology, the name is more serious atmosphere. Then the prophet named after the brand's own analysis, found its biggest feature is unique in the field of research and development advantages, efficient creative divergence, the prophet named, this is the name of the brand to reflect the technical ability, the effect is obvious, on the other hand can pick the name, so that the audience more easily understand the product features and technical advantages.
解决：
结合产业分析及行业发展趋势，先知命名团队为客户新品牌创意命名为盛拓达，中文名称释义：盛，盛大；拓，开拓；达，发达。盛拓达，体现了一种开拓致远的霸气，将一种恢弘的气势展现在眼前。名字爽朗大气，便于识记。盛拓达，盛达致远，开拓未来。
标志以绿叶和企业英文名称首写字母“S"为设计核心。绿叶：代表生物科技，生机活力。绿叶也通常代指肯为别人无私奉献且不计较个人得失的人体现了企业员工无私奋斗的企业文化。S：企业英文名称首写字母，点名企业名称的同时也具有企业的独有性。
Solve：
Based on industry analysis and industry development trend, the prophet named team for the new brand name for the new brand, the Chinese name of the interpretation: Sheng, grand. Sheng Tuoda, embodies a pioneering vision of ambition, a grand momentum of the show in front of us. The name of hearty atmosphere, easy to memorize. Sheng Tuoda, Sheng Da Zhiyuan, ushering in the future.
Logo to the green leaf and the enterprise English name of the first to write letters S "for the design of the core. Green leaves: on behalf of biotechnology, vitality. The green leaf also usually refers to the person who is willing to offer for others and does not care about the personal gain and loss reflects the enterprise staff's selfless struggle of enterprise culture. S: Business English name of the first letter, the name of the company also has the unique nature of the business.
