蜜家
甜蜜果杯，欢乐一家
调研
宏观态势：1、市场容量不断扩大，发展潜力巨大。2、国内外市场发展不平衡，出口为主，内销不旺。3、生产要素和环境的约束不断加大，企业经营风险加大。4、行业集中度不高，强者不强。
消费态势：1、罐头食品正逐渐退出主流消费，其消费意识培育不足。2、产品消费存在认知误区，企业产品教育不到位。3、消费需求差异明显，日益时尚化、便利化和个性化。4、消费区域差别明显。5、品牌消费意识增强。
Investigation and research
Macro trend: 1, the market capacity continues to expand, the development potential is huge. 2, the domestic and international market development is not balanced, the export is the main, the domestic market is not prosperous. 3, the production factors and environmental constraints continue to increase, business risk increase. 4, industry concentration is not high, the strong is not strong.
Consumption trend: 1, canned food is gradually out of the mainstream consumer, the lack of awareness of their consumption. 2, there is a misunderstanding of product consumption, enterprise product education is not in place. 3, consumer demand is obvious, increasingly fashionable, convenient and personalized. 4, the consumption region is obvious. 5, brand awareness of consumer awareness.
洞见
产业发展趋势分析：1、行业无序竞争现象突出,低价竞争现象突出。2、国外品牌纷纷进入，展开强烈进攻。3、国内优势企业开展多种运作方式，加快发展步伐。4、市场主导性明显：国外品牌占据高端，国内企业以中低端为主要市场。5、产业链整合进一步加剧，产供销一体化成为趋势。6、忽视品牌建设，缺少强势品牌。7、区域集群化现象明显，各细分市场大都有自己的强势集群区域。
Insight
Industry development trend analysis: 1, the phenomenon of disorderly competition in the industry is outstanding, the phenomenon of low price competition is outstanding. 2, foreign brands have entered, launched a strong attack. 3, domestic enterprises to carry out a variety of domestic advantages, to speed up the pace of development. 4, the market leading obvious: foreign brands occupy the high-end, domestic enterprises in the low-end as the main market. 5, the integration of industrial chain further aggravate, the integration of production and supply and marketing has become a trend. 6, ignoring the brand construction, the lack of a strong brand. 7, the phenomenon of regional clustering is obvious, each segment has its own strong cluster region.
解决
蜜家中文释义：甜蜜果杯，欢乐一家。名称取“甜蜜一家”的含义，蜜家与行业属性匹配，拥有时尚感和现代化的结合，符合年轻消费群体的喜爱，更是易于激起客户的消费欲望。名称简洁大气，赋予品牌更浓厚的情感价值，给客户留下深刻的印象。
Sweney英文释义：Sweney 由“sweet”（甜的）和“honey”（蜂蜜）合成，Sweney与汉语名称意思相匹配，“甜甜美美，蜜上心头”。单词符合英语单词构词规则，字形优美，发音动听，易于传播。
Solve：
Honey home Chinese Interpretation: sweet fruit cup, happy family. Name to take "sweet" meaning, honey home and industry attributes match, with a combination of fashion and modernization, in line with the young consumer groups, is easy to arouse the consumer desire. Name simple atmosphere, to give the brand a more intense emotional value, give customers a deep impression.
Sweney English Interpretation: Sweney by "sweet" (sweet) and "honey" (honey) synthesis, Sweney and the meaning of the name of the Chinese match, sweet and beautiful, honey on the heart". Words in English word formation rules, beautiful shape, pronunciation, easy to spread.
