博纳新
净化城市的先行者
项目背景：
新公司及品牌是隶属山东传洋集团下的子公司，企业经营范围:回收报废汽车及相关零配件，废旧电子电器，处理城市生活垃圾 ，处理危险废物。企业在消费者心中清晰的定位,环保企业，并做到净化城市的先行者。3、企业未来三到五年的发展规划,在山东省循环经济产业中，逐步成为龙头企业，并在全国范围内形成一定影响力。
Project background:
The new company and brand is attached to Shandong Chuanyang Group subsidiary, the scope of business: Recycling scrapped automobiles and related parts and accessories, electrical and electronic waste, municipal solid waste, hazardous waste disposal. Enterprises in the hearts of consumers clear positioning, environmental protection enterprises, and to purify the city's pioneer. 3, the enterprise in the next three to five years of development planning, in Shandong Province, the circular economy industry, and gradually become the leading enterprise, and in the country to form a certain influence.
面临挑战：
国内再生资源回收利用体系尚未形成。废品回收的来源、分类、渠道、技术和装备都是影响回收体系的重要环节，回收利用管理的缺失和市场体系的不完善，造成再生资源回收率低、浪费严重。资源再生利用，对于经济结构调整和增长方式转变具有极其重要的战略意义，是建立资源节约型、环境友好型社会的重要方式。如何体现新的品牌的行业影响力，高度凝练的体现出行业基本特征是最大的挑战。
Face challenges:
Domestic renewable resources recycling system has not yet formed. Recycling of the source, classification, channels, technology and equipment are affect the recovery system of an important link, recovery and utilization of the lack of management and market system is not perfect, resulting in regeneration resource recovery rate is low, serious waste. The recycling of resources is very important for the economic structure adjustment and the growth mode transformation, and it is the important way to establish the resources saving and environment-friendly society.. How to embody the new brand of industry influence, highly concise and reflect the basic characteristics of the industry is the biggest challenge。
解决方案：
博纳新，博纳百川，创新争优。博，广博；纳，采纳，兼采；新，创新。名字包容性强，同时结合了企业的行业属性，名字简洁大气，寓意丰富，便于识记。英文名Bonusin由单词bonus（奖励、红利）和in(到达）合成，寓意企业吉祥繁荣，细水长流，寓意美好。英文发音与“博纳新”相互匹配，发音简短干脆，符合英语国家发音规则，字形构成美观，读音顺口，易于识别。
Solution:
Bonusin, rivers, innovation and excellence. Bo, wide, inclusive, adoption, and mining; new, innovative. Name inclusive, combined with the industry attribute of corporate name, simple atmosphere, rich in meaning, easy to memorize. English name Bonusin by word bonus (reward, bonus) and in (arrive) synthesis, the implication enterprise luck and prosperity, steady, meaning beautiful. English pronunciation with "Bona" match each other, pronunciation short simply, in line with the National English pronunciation rules and shaped to form a beautiful, pronunciation catchy, easy to identify.
