红柚餐吧
暖暖的味道
项目背景：
新品牌消费群体锁定于家庭聚餐的普通百姓，以高性价比作为其核心竞争力。随着生活水平的日益提高，家庭消费能力不容忽视。定位在家庭聚餐定位上加入普通商务宴请，以扩大消费群。品牌目标是老老少少、亲人朋友外出吃饭首先想到我们的新品牌。在这里，可以尽情享受名师一手打造的环境、微笑细致的星级服务、色香味俱全的丰盛菜肴，体现出家庭的温暖及朋友团聚时浓浓的友情。
Project background:
New brand consumer groups locked in family meals ordinary people, with high cost as their core competitiveness. With the increasing living standards, household consumption can not be ignored. Positioning the family dinner positioning to join the ordinary business dinner, to expand consumer groups. Brand goal is the old and young, relatives friends out to eat first thought of our new brand. Here, you can enjoy the teacher to create a environment, smile and meticulous service stars, color, flavor and taste of hearty dishes, reflecting the warmth of family and friends reunited deep friendship.
面临挑战：
先知餐饮命名团队经过调研，发现餐饮行业有以下几个趋势，1、高端餐饮行业受阻;2、餐饮市场不景气;3、餐饮业难招工。
餐饮业行业发展趋势预测：1、品牌力成制胜法宝;2、大众化餐饮为餐饮市场的主流;3、连锁经营是发展趋势;4、口碑营销、网络营销被广泛应用;5、菜品定位精细化，健康养生餐饮引导餐饮新趋势特色是传统餐饮立身之本;6、餐饮微利时代，信息化带动作用日趋明显;7、中外餐饮企业竞争加剧。
Face challenges:
Catering the prophet named the team after investigation, found that food and beverage industry following trends, 1, high-end restaurant industry blocked; 2, food and beverage market downturn; 3, catering industry is difficult to hire.
The food and beverage industry trends forecast: 1, brand become a magic weapon for winning; 2, popular restaurant for catering market mainstream; 3, chain operation is development trend; 4, word of mouth marketing, network marketing is widely used; 5, dishes, the fine positioning, health food guide new food trend characteristic is traditional food and beverage sustains the; 6, the era of meager profit catering to information technology to stimulate the role has become increasingly evident; 7, Chinese and foreign catering enterprises competition.
解决方案：
中文名：红柚，首先在文化借势方面这个名字很突出，18画有志竞成事皆通，智谋发展有威名，博得名利大成功，经商做事顺昌隆，百事亨通之大吉数。
名称释义：带有水果形象感的名称，红柚与行业属性匹配，拥有时尚感和现代化的结合，符合年轻消费群体的喜爱，更是易于激起客户对美食的欲望。名称对后期的传播有利，以吉祥物方式做宣传，给客户留下深刻的印象。LOGO设计及品牌形象设计具象好记忆，同时与品牌定位“暖暖的味道”高度契合。体现了亲情、友情、爱情的暖心的味道。
Solution:
Chinese Name: red grapefruit, first in the cultural occasion the name very prominent, 18 painting aspiring race to succeed all and resourcefulness has prestige, won fame and success, business work shunchanglog, Pepsi prosper Daji.
Name explanation: with sense of fruit image name, red grapefruit and industry attributes matching, with the combination of stylish and modern, in line with the love of the young consumer groups is easy to arouse customer desire for food. The name of the spread of the latter favorable to the mascot of the way to do propaganda, to impress customers. LOGO design and brand image of good memory, while the brand positioning with the warm taste of a high degree of fit. The taste of warm heart of love, friendship and love.
