悦江莱命名
塑建江鲜餐饮第一品牌
安徽悦江莱酒店管理有限公司成立于2010年，公司经营高档活海鲜和大型餐饮企业联合体。公司目前拥有资产近3个多亿，员工近2000人。目前，公司在企业的发源地建立了集团菜品研发中心、集团中心厨房、培训中心、中央仓库、生态农业园等分支机构，并在上海建立了完善的“中央采供系统”，形成了企业规范标准的采购流程，保证了悦江莱旗下各大酒店原料的最佳品质。
Anhui yue jiang lai hotel management co., LTD., founded in 2010, is mainly in high-grade live seafood and catering. At present, the company established food research and development center, central kitchen, training center, central repository in the origin of the enterprise group. It also established a perfect "central supply system" in Shanghai and formed a standard procurement process, which ensures best quality of the raw materials.
悦江莱下现有营业的直营酒店12家，分别分布在江苏地区与浙江地区，其中2家综合型酒店，7家大型纯餐饮酒店，2家快捷餐厅和2家高端海鲜酒店。悦江莱将在未来两年内打造具有悦江莱特质文化的标准化、规范化和科学化的酒店管理公司运作模式；五年内，经营业绩突破5亿，直营酒店数突破20家，进入中国百强餐饮企业行列；放眼未来，结合餐饮经营、食品经营和资本经营手段，打造中国著名餐饮企业品牌。
There are 12 hotels managed by Yuejianglai group in jiangsu and zhejiang area, they are two comprehensive hotel, seven large pure catering hotel, 2 quick dining resterant and two high-end seafood hotel. Yuejianglai will form a operation mode with cultural standardization, standardization and scientific in the next 2 years. Within five years, business performance will breakthrough 500 million, retail hotel number will be more than 20, and be one of the China's top catering enterprises.
先知在为其做品牌命名及设计首先考虑了餐饮行业特性，颜色鲜亮，带给人愉悦的心情，同时还要引起人们的食欲。标识的主体为正方形，主体物为凤凰、祥云和水花。凤凰是中国传统吉祥文化的四灵之一，如意和水花造型的祥云象征“圆满”之意，突出悦江莱的“江鲜”特色美食。这个LOGO的核心创意是“悦揽凤舞九天，尊享江鲜美食”。标识简洁明快，应用性、识别性很强，在同行业中别具一格。
Since Yuejianglai belongs to the food industry, the brand design done by Wevin focuses the using of colors which could bring people joy and pleasure, and also arouse people's appetite. The logo is full of Chinese traditional cultural factors—— phoenix, cloud and spray. Phoenix is one of the four spirits of Chinese traditional auspicious culture, the cloud is the symbol of "satisfactory".
