开元酒店
颂中华盛世,若盛唐开元
项目背景
宁波开元大酒店坐落在宁波市区金融、商贸、文化中心地段，距沪杭甬高速公路宁波大朱家出口2公里，距火车站10分钟车程，交通便捷。 它是集客房、餐饮、康乐、会议功能于一体的现代化酒店。宁波开元大酒店楼高30层，标准间面积25平方米。
Ning Bo Kai Yuan hotel is located in Ningbo city finance, commerce, culture center of the lot, away from the Shanghai-Hangzhou-Ningbo Expressway exit Ningbo Zhu 2 kilometers from the train station 10 minutes by car, and convenient transportation. It is a set of rooms, catering, recreation, conference function in a modern hotel. Ningbo New Century Hotel has 30 storeys, the standard room measuring 25 square meters.
面临挑战
酒店在建成竣工之后，创建者一直没有找到合宜的酒店名称，他们理想的名称既要高端大气，又要独具气质，洋溢着祥瑞喜气。先知在承接该项目之后，对酒店进行了全面研究，并制定了命名方案。
The hotel have not found an appropriate name after completed, the name of both their ideal is not only high-end atmosphere, but also a unique temperament, filled with auspicious festivity. After undertaking the project, Wevin conducted a comprehensive study of the hotel, and developed a naming scheme.
解决方案
先知命名实验室进行了深入的市场调研和接连的头脑风暴，经过多番讨论之后，最终定名“开元”。名称大气厚重，寓意“歌颂中华盛世，宛若盛唐之开元”，颇具文化底蕴，很好地契合了酒店定位。
Wevin conducted in-depth market research and a series of brainstorming, after much discussion, the final naming "New Century." Name atmosphere thick, meaning "praise CHINA POWER, like the Tang Kaiyuan," rather cultural heritage, the hotel fit nicely positioned.
