新辣道
鱼火锅第一品牌战略升级之路
北京新辣道餐饮管理有限公司成立于2004年，是一家立足北京，辐射全国的大型餐饮连锁企业。旗下拥有五十多家“新辣道”鱼火锅餐厅、 “锦府盐帮”酒楼等相关餐饮品牌。其中“新辣道”鱼火锅连锁餐厅以其独创风味、选材考究、服务特色鲜明等优势，成为深受白领阶层喜爱的知名餐饮品牌。2009年，“新辣道”成为大众点评网“2009食尚盛典”活动最受欢迎的餐厅之一。
New Spicy Way was established in 2004, which is one based in Beijing, the radiation of the large restaurant chain. Owns more than fifty "new hot road" fish hot pot restaurant, "Jin Fu salt to help" restaurants, and other related food and beverage brands. The "new hot road" fish hot pot restaurant chain known for its unique flavor, selected materials, services and other advantages and distinctive features, become a popular white-collar favorite well-known restaurant brands. 2009, the "new hot road" became public comment "2009 food competition having" one of the most popular restaurants activities.
火锅行业的发展日趋激烈，因此新辣道鱼火锅餐厅全面改装自己，以崭新的形象面向大众，委托先知为其进行画册设计，既要体现鱼火锅的美味，又要体现其独特性。用最有利的因素去吸引消费者，先知设计经过调研后为其量身定做了一套画册设计，为新辣道的发展传播起到了巨大作用。
Pot industry becomes more intense, so the New Spicy Way change itself with a new image for the general public, it commissioned Wevin to make Brochure Design, not only show the delicious fish hot pot, but also reflect its uniqueness. With the most favorable factor to attract consumers. After research,Wevin tailored to a set of designing for the New Spicy Way which has played a tremendous role in the development of communication.
通过对新辣道鱼火锅的前期调研，先知认为，要将命名及设计成为吸引食客的重典，就要满足食客的口味，同时给客户不仅仅是吃的冲动，更是对生活的追求与欢乐。我们不仅从美味、时尚、健康、安全等方面来进行设计，同时将趣味性、娱乐性、享受性等理念融入其中，给食客不一样的饮食享受，为新辣道树立全新的传播形象。
After investigation, Wevin believe that it is necessary to meet the tastes of diners, while giving customers more than just the urge to eat, it is the pursuit of life and happiness. It is not only delicious, fashion, health, safety and other aspects to design, while interesting, entertaining, enjoy sex and other concepts into one, giving diners to enjoy a different diet, and establish a new path for the new spicy spread image.
