新宝源
矿业世界级企业
项目背景：
新公司是集金融投资、能源开发、物资流通为一体的集团化公司，主营煤炭、铁矿粉、钢材及耐火材料。公司主营煤炭业务，业务范围主要为东北、华北、华东等地区。分别设有天津港、黄岛港、日照港、连云港、南京港、太原、阳泉、高平、临汾等港口办事处。 公司的宗旨是：诚信为本、互惠互利；公司奉行的企业精神是：求知创新、进取奉献；公司的人才观念是：企业兴盛，以人为本。
随着市场经济与国际接轨，企业的发展壮大，公司总部搬迁至北京。为了给以后的企业发展搭建一个好的平台，为公司塑建一个适合将来市场的品牌形象，新宝源找到了先知中国命名，为其提供命名和全新的设计方案。
Background of the project:
The new company is a group company financial investment, energy development, material circulation as a whole, the main coal, iron ore powder, steel and refractory materials. . Company's purpose is: integrity-based,the company adheres to the enterprise spirit is: knowledge innovation, enterprising and dedication; the company's talent idea is: the business is prosperous, people-oriented.
With the development of market economy in line with international standards, the development of enterprises, the company headquarters moved to Beijing. In order to the future development of enterprises to build a good platform for the company, establishing a suitable for the brand image of the future market, find the Wewin Chinese xinbaoyuan naming, provide design scheme for the new name and.
面临挑战：
面对竞争日益激烈的市场和严峻的能源形势，矿产公司也到了发展的十字路口上。即使是传统行业，品牌化的进程也愈演愈烈。公司的成功不是一蹴而就的，需要全方位的细致考虑。作为企业形象展示的重要组成，品牌的命名和设计是展示给市场的第一战线。要想让企业形象鲜明，有辨识度，就要准确把握行业属性和消费市场特点，这对先知的设计团队来说是一次巨大的挑战。
Facing the challenge:
In the face of increasingly fierce market competition and the severe situation of energy, mining companies have to the development of the crossroads. Even if is the traditional industry, brand advancement has intensified. The success of a company is not accomplish at one stroke, the need to carefully consider the full range of. An important demonstration as the enterprise image, brand naming and design is to show the first front market. To let the enterprise vivid, with recognition, to accurately grasp the characteristics of the property industry and the consumer market, is a great challenge for the design team to the Wewin.
解决方案：
矿产矿业公司的名字对公司将来的发展而言，是至关重要的。因为公司的名字不仅关系到公司在行业内的影响力，还关系到客户对其公司名字的认可度。同时，公司的名字也是公司形象的代言人、是财富、是基石，事关公司经营的整体运势。当前公司处在市场竟争激烈的市场经济时代。尤其我国在2001年成功加入世贸组织，公司的名称变得与资本、商品质量和价格的同等重要。
根据市场调研和分析，我们最终为其定名“新宝源”。“新宝源”的创意源点来自于“矿业新聚宝盆”。公司名字是一个活广告，是公司冲锋陷阵的必杀技。公司的竞争力就明显的区别于行业内的公司，为打造知名公司奠定良好的基础。
The solution:
A mineral mineral company name for the company's future development, is essential. Because the name of the company is not only related to the company in the industry's influence, but also related to the recognition of the customer company name. At present the company in market competition intense market economy era. In particular, in 2001 China successfully joined the WTO, the name of the company became and capital, quality and price of goods are equally important.
According to the market research and analysis, we ultimately its name "xinbaoyuan". "Creative source xinbaoyuan" from the "mining new cornucopia". The company name is a living advertisement, is the company to charge into the enemy ranks nirvana. The competitiveness of the company is obviously different from the companies within the industry, to lay a good foundation for building a famous company.
